Gideon Spitzer-Williams: Founder & Writer in Los Angeles, CA

The Wednesday Warrior is a weekly email highlighting my top picks in marketing, technology and design. Started as a small idea to keep me motivated and engaged with my field beyond my day to day job. Over a year later, it now has over 350 subscribers from around the world.

Responsible for all collegiate marketing efforts including but not limited to a student brand marketing manager program, influencer marketing program, along with national brand marketing campaigns, initiatives and events in the United States. Additionally assist with global marketing roll outs and collegiate marketing plans in Europe and Southeast Asia, working side by side with country managers.

Serving as the national steward to the Student Brand Manager program, leading the program vision through the 300 person SBM network on Red Bull University and 100 person field team on Collaboration (internal website). Working closely with the National Collegiate Marketing Manager, international consumer collecting and US business unit Consumer Collecting Managers to ensure an aligned approach to building our brand image and driving product trial on campus through the SBM’s.

Oversaw the entire collegiate marketing program and all of the sampling for the Greater Boston Area including Maine, New Hampshire and Vermont. Led a team of 20 Wings Team Members, 9 Student Brand Managers and oversaw the distribution of 270,000 cans into the market. Recognized as top performer among FMSs in the United States by HQ Consumer Collecting.

Recognized as top performer among Field Marketing Specialist team in collegiate innovation and led the strategic direction in New England. In October of 2013, the position was eliminated and I was promoted to Field Marketing Specialist in Boston managing the entire collegiate marketing program and all of the sampling.

Led a team of 9 Wings Team Members and 6 Student Brand Managers in Western PA and West Virginia. Managed the sampling of 130,000 cans in market.

Led a team of 8 Wings Team Members and 5 Student Brand Managers in Eastern New York managing the distribution of 65,000 cans into the market.

Recognized as a top performer in the US and inducted into the Cabal, a group of SBMs who work alongside HQ to brainstorm and develop ways to push the program forward nationally. Marketed a global brand on campus.