Graham Cundick: in San Francisco, CA

Fast-tracked to the VP/GMM role in under eight months. Answer directly to the CEO and COO while serving as the driving force behind a highly skilled team of 40+ optimizing the performance of the Men's' and Kid's business segments (60% private label/40% branded), delivering $1.5B+ annually across both Sears and Kmart stores. Select Contributions/Achievements: • Fully own profit & loss responsibility, sales forecasting & planning, growth strategy development, and more. • Playing a key leadership role in the ongoing process of transitioning the company to the private sector. • Tapped by top leadership to serve as a strategic business partner and successfully navigate the company through the Chapter 11 process during a critical period for the company. ? Adeptly transformed the business model by redefining processes, roles, and responsibilities to increase capabilities and maximize returns. ? Re-engaged with over 45 international suppliers/partnerships and successfully reinvigorated overall performance of domestic brands and vendors to achieve positive EBITDA three quarters in a row. • Grew margin ahead of chain while reducing overall assortment by 25%.

Given the mandate to take brand performance within US markets to new levels of performance with full oversight of a team of direct reports that included the Head of Planning, National Retail Manager, and National Visual Manager. Select Contributions/Achievements: • Aggressively expanded the brand throughout the US and opened 10 new stores in California to net consistent comparative growth each quarter as well as strong year-on-year (YoY) EBITDA growth.

Spearheaded the key holding company's ambitious brand launch and growth strategy, delivering 15 new brands to market while leveraging different models (Joint Venture, Consignment, & Wholesale) to maximize each brand's performance. Directly controlled all brand planning, budgeting, forecasting, profitability, and reporting. Select Contributions/Achievements: • Adeptly forecasted, developed, and managed the annual $70M+ sales plan, capitalizing on emerging trends to drive substantial revenue and market share growth across both branded and private labels. • Designed and implemented highly effective brand communication strategies and partnered with branded vendors/companies to prioritize assortment needs by product category, brand, and location. • Recruited, built, trained, and led a dynamic leadership team that formed the foundational core, which has continued to sustain the success begun during this period. • Strategized pricing, intake margins, stock turn, markdowns, and terminal stock forecasting while ensuring all retail spaces employed a "right product, right location" method to maximize retail selling space results. • Expanded the total ladies' portfolio from 14 to 26 brands, which increased Branded Ladieswear market share from 1.7% to 3.9% with no cannibalization of total ladieswear. • Delivered comparable YoY sales growth of 7% vs Company at level to LY as well as 79% fiscal year growth. • Increased average units sales across the entire portfolio of brands by 17%.

Positioned Watch Station International as a disruptive force within a highly competitive market space while delivering the key leadership to optimize the performance of 47 store teams and three Area Managers. Directed multiple cross-functional teams at the Head Office comprised of Planning, Buying, and Store Operations Specialists. Select Contributions/Achievements: • Expertly managed $2M in UK retail concessions and successfully grew overall business 15 points (-9% to +5%) within the first year, with profit, inclusive of cost of shop fits, increasing by 1%. • Orchestrated the rebranding of seven stores to New Nameplate and Service Standards. • Refocused all personnel on delivering the highest standard of customer service, leading to mystery shopping scores rising dramatically from 65% to 88% in one year and conversions growing from 3% to 8%. Director of Sales, 2009 – 2011 Promoted to oversee $85M+ in annual sales targets across branded products that included Armani, Burberry, DKNY, Diesel, Michael Kors, Fossil, and Marc by Marc Jacobs among others. Select Contributions/Achievements: • Met/exceeded sales budgets both years and catalyzing 11% in revenue growth . • Successfully introduced Fossil watch brands to the UK market and grew the brands to represent 52% of total fashion watch market share. • Raised the bar for merchandising standards across all brands to create a distinctive global standard and slash the overall global sku count. Additional experience as Divisional Head of Fashion Brands (2005-2009), Fossil UK