Graham Sadtler: Head of Product Design and UX/UI in Huntington Beach, CA
Graham Sadtler
Head of Product Design and UX/UI
Huntington Beach | United States
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Work experience
BOSCH Home Appliances Corporation
Head of Product Design and UX/UI | 01/2018 - Current
Responsible for team of 9 Project Managers, Industrial Designers, User Researchers, and UX/UI
Designers who work on 25-30 projects in parallel that generate 1.5 billion in annual revenue
Scope product designs to ensure innovative and competitive features sets, maximize margins, and optimize development resources
Set program profitability through Design to Value process, consumer Willingness to Pay studies, and ratio measures with Engineering and Manufacturing
Responsible for multi-year roadmap planning, resources, requirements, and KPI's for product design
projects
Oversee handover of product designs to Engineering and work with In-house, OEM, and ODM
Manufacturing to bring products into production and ensure perceivable quality
Partner with Launch Management to onboard Sales teams to product design features and unique
buying propositions
BOSCH Home Appliances Corporation
Design Director | 07/2014 - 12/2017
Industrial Design Manager (Oct 2009 - June 2014)
Managed teams in high growth and complex product environments in which we introduced over 10
new product families, launched hundreds of new SKU's per year, and doubled our revenue from 750
million to 1.5 billion in a period of 8 years
Developed future vision for Digital and Service Ecosystem for IOT products in order to add recurring
revenue streams to our one-time appliance sales
Grew the value and contributions of the Design Team by adding UX/UI Design and Consumer Research
capabilities
Increased the retention rate of our Design Team from 4 years to 7 years through new recruiting
practices, defining our team culture, and creating individual growth plans
Mentored members of the Design Team and others in our Talent Development Pool to prepare future
leaders
BOSCH Home Appliances Corporation
Senior Designer | 07/2006 - 09/2009
Industrial Designer (Feb 2003 - June 2006)
Established new design hub for the North American market and defined development processes with multi-disciplinary teams including Marketing, Engineering, Manufacturing, and Quality
Led the design for new product lines of built-in ovens, ranges, gas and electric cooktops, and ventilation appliances
Created new design language for the Thermador brand to especially appeal to Kitchen Designers and Architects thereby opening new sales channels through builder business
Worked with engineers to bring design concepts into production on time and within budget constraints
Education history
Purdue University
BS | 1998 - 2002
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