Grant Wheeler: Creative Director & Producer in Portland, OR

• Directed the "Streets' Not Dead" 1 & 2 videos that reached over 2M views on YouTube. Leading to increased brand awareness and strengthening of brand image. • Managed a 10-member cross-functional (video editor, cinematographers, photographer, art director, athletes) team coordinated between partners to achieve the marketing plan's goals. • Produced digital marketing campaigns, social media content scheduling, and digital content delivery within budgets and within the scope of the creative brief. • Streamlined product launches and national vendor presentation exhibits. • Spearheaded creative & marketing teams on digital projects, marketing principles, digital sales funnels, and the 3 Cs of strategic marketing. • Developed new digital strategies with product developers and other departments for cross-channel campaigns to increase brand awareness and drive click-through and conversation rates. • Measured marketing success metrics and optimized content delivery systems that produced engagement growth on Instagram by 6% and Facebook by 5.2% in 2021. • Developed cost-effective marketing strategies by partnering with global animation studios to produce 3D animation videos that increased sales by 29%. • Pioneered the feature-driven 3D animation video for ICON's waterproof Stormhawk boot resulting in a 39.5% increase in footwear segment sales.

• Established and managed the marketing budget, ensuring alignment with company goals. • Developed marketing strategies focused on motorcycle helmet and apparel brands. • Maintained strong consumer awareness of the premier motorcycle helmet brand in the US. • Collaborated with the digital marketing team to optimize campaigns across various channels. • Lead online and social media content creation, posting, and responses. • Managed a team of marketing professionals to deliver exceptional results. • Drive website traffic growth, e-commerce sales, and consumer referrals to dealers through collaboration with the digital marketing team. • Oversee on-site event planning to introduce products, engage customers, and drive sales. • Leveraged marketing opportunities with sponsored athletes and race teams. • Organized and managed direct mail campaigns for customer prospecting and promotional sales at dealership locations. • Prioritized digital marketing asset creation based on organizational needs. • Grew consumer mailing lists and planned promotional email sends. • Ensure ad copy accuracy and consistent brand messaging across all advertising channels. • Actively reported analytics and tracked ROI from marketing spend. • Proven history of managing advertising spend across digital, print, and media channels. • Demonstrated marketing leadership in driving brand visibility and sales growth.

• Conceived and wrote treatments and pitch decks for action sports shows that created the Red Bull Hard Enduro series broadcast globally and became Red Bull TV’s 2nd most popular racing show. • Led a multi-disciplinary international production crew of over 15 people who were aligned on the project’s vision, thus delivering a homogenous end product. • Storyboarded complex and dangerous action sequences that resulted in the safe execution of well-planned freeride video shoots in remote locations worldwide. • Produced, wrote and edited four award-winning feature-length action sports documentaries. • Operated professional cameras in remote parts of the hard enduro motorcycle events by producing content accessible by motorcycle from the most challenging locations of the racecourse. • Managed logistical and operational demands from concept through post-production. Developing a cohesive brand image for the Red Bull Hard Enduro TV series over six episodes per year. • Collaborated with creative departments to advance and streamline post-production workflow for the high volume of daily content generated at motorsports events that resulted in the first daily social media recap clips in 2012.