Greg Tate: GORE-TEX Lifestyle Marketing in Portland, OR

Executed front line demand creation strategy. Led the primary interaction to both the end consumer and retail partners. Develop seasonal integrated plans based on commercial business objectives, and drove the final stages of the go-to-market strategy. Collected and assimilated all market relevant recon, delivered that information back to various internal constituents and ensured on-target strategic business development moving forward Social Media • Developed and implemented the social media strategy across Facebook, Twitter and Instagram accounts • Created content to help support sports marketing properties as well as key products • Led consistent double digit yearly overall social media growth to achieve reach of over 230,000 followers Strategy • Created and managed seasonal integrated marketing plan including key product launch plans • Integrated plans led to a year to date 40% increase in web traffic from 2014 • Identified retail developments such as POS strategy and in-store athlete appearances and coordinated implementations with Sales Team • Collaborated with Product Team to develop 3 year product roads • Developed and launched limited edition products from concept to shelf • Defined and created product features and benefit messaging to not only increase sell in at retail level but also sell through to end consumer • Led the development, design and execution of all men’s product packaging as well as point of sale product education and branding items • Led the marketing presentation during annual internal sales meeting and during booking meetings with key retail partners (annual sales of over $1MM) Sports Marketing • Developed and managed partnerships for all sports marketing properties including 6 Division 1 collegiate teams, Major League Lacrosse (MLL) with 8 teams, US Men’s National Team, NCAA Lacrosse Championships and 7 individual athletes • Negotiated sponsorship with MLL becoming the first non New Balance equipment sponsor in the league. • In year two of MLL sponsorship negotiated a higher number of athletes allowed to use STX which resulted in an increase of on field usage by over 150%

Supported Director of Marketing for men’s lacrosse print and web media plans nation-wide. Directly oversaw six figure retail marketing budget for second tier accounts (under $300,000 yearly sales). Tasked with creating and managing social media accounts for STX men’s lacrosse.

Planned and managed nationwide event marketing and promotional efforts including preparation and presentation of sponsorship proposals. Established Local Event Coordinator (LEC) positions to help increase the number of events attended by STX by over 50% from the previous year. Hired, trained and managed LEC’s as well as additional summer staffing.

Charged with increasing awareness, sales and exposure of company’s lacrosse events among select leagues, teams and individuals. Scheduled, planed, and executed various NDP clinics, tournaments and other lacrosse events nation-wide. Managed company field representatives and a staff of several interns.