Guilherme Boscardin: in Ventura, CA

• Built from zero the Trade and Consumer Engagement department, as part of the new commercial planning structure • Managed Philip Morris Brazil´s retail look in the market to guarantee brand visibility execution in the General Trade and Key Accounts. Delivered more efficiency on merchandising material usage, reducing scrap and bringing 15% of saving on material purchase, while achieving visibility contract target • Structured and delivered Trade & Consumer Engagement activities to 26K points of sales and 840K consumers, to support brand initiative and portfolio optimization • Supported the business to deliver +0.8% of market share growth Vs. 2014

• Led New Product Launch projects to guarantee brand strategy execution, launch dates on schedule and product availability in every Philip Morris Brazil region. Delivered Marlboro Red pack revamp National Roll-out in time with 1% of phase-out version remnant • Forecasted sales aligned with Brand initiatives and Operations capacity and achieved 93% of sales forecast accuracy in 2014, 1% above 2013 • Worked with regional management to define sales targets and operational KPIs to drive profitable business growth and customer service excellence • Closely followed market trends, analyzed and reported to the regions to ensure timely and effective reaction to market changes and ongoing strategy development

• Reduced Non Moving inventory in 43% supported by the commercial and financial teams. Awarded for the category with the biggest Non-moving inventory reduction during 2011/2012 fiscal year • Led the forecasting cycle and drove continuous improvement of the demand management process • Translated key commercial initiatives into demand plans to meet sales and financial KPIs • Supported New Product development as the Logistics partner on New Product Core teams to drive successful product launches • Closely monitored central ordering reports to ensure customer service KPIs achievement

• Reduced Non Moving inventory in 31% supported by the commercial and financial teams • Managed Phase-in /Phase-out process during brand initiative to support product launch with no remnant volume or Out of Stocks • Worked close to the operations team to increase service level in the Western European Markets

• Maintained an optimized Supply Chain process, balancing lead times, inventory and costs • Executed the Supply Chain strategy leading the supply chain to meet the project requirements • Monitored supplier performance to ensure all delivery requirements were meat • Awarded for delivering successful Gift-set project during 2008/2009 fiscal year