Haeyoung Sohn: Creative Producer in Los Angeles, CA

Original Creative Producer, Global Product Creative, Netflix, Nov.2017- Present (Los Angeles) • Implement and Lead a creative strategy for Netfli Global Original Titles – KOREA, APAC, EUROPE, LATIN AMERICA o Create creative strategy based on data and insights from partner teams o Understand synopsis/script, make “pin-point” of the title, and elevate the title strategy o Create project schedules, effectively managing timelines from conception through successful launch and beyond, communicating milestones to key stakeholders o Proactively learn about product creative strategy o Educate cross-functional partners and internal team members on the latest product developments from images to videos o Manage artwork localization and global branding of titles • Work cross-functionally to source, direct, and create compelling imagery and motion assets o Collaborate with agencies, graphic designers, art directors, and video editors to elevate the creative and enhance content discovery across multiple titles and different genres o Build and strengthen partner relationships as a liaison to studio partners, PR, Marketing, Product, Content Operations, Content Acquisition, Content Platform Engineering, and Legal teams • Analyze tests and metrics o Review artwork performance metrics, analyze winning trends, and determine a path for better creative work o Work with engineers to determine the best tools or modifications to current tools to improve workflow o Access reporting tools to analyze asset performance o Conceptualize A/B test hypotheses against the current workflow and in the context of what Netflix is trying to achieve o Spearhead new tests and projects

Copywriter, AdAsia, Feb 2016- Feb 2017 (New York City) • Implement brand strategy for diverse accounts (Verizon Fios, Verizon Wireless, PNC bank) o Create a variety of digital and print advertising copy (Online Banners, Marquees, Digital Signage, Direct Mail, Brochures) o Ideation, Copywriting, Quality Check, Project management, Adaptive translation & transcreation • New Business Development o Presented Social Network Strategy for Asian Americans with digital marketing

Feature Director, Marie Claire Korea, June 2006 – April 2012 ? Senior Editor, Created Features section ? Developed monthly strategy for organizing 50+ pages ? Leveraged deep understanding of Korean and global trends in arts, books, music, movies, and more ? Educated and led freelance writers, translators and junior editors ? Wrote 7-8 articles, edited 10+ articles, photo production 10+ articles every month ? Articles on movies, books, music, TV, relationships and more ? Responsible for whole page layout, art buying ? Chose photography, contacted the stock photography agency and negotiated prices ? Responsible for organization & coordination of photo shoots in a variety of global locations ? Networked with celebrity management ? Managed models, stylists, set stylist, hair & makeup artists, photographers, illustrators, retouchers, and writers to ensure efficiency and desired outcome ? Responsible for the budget of whole production (from pre- to post-production) ? Created & Managed benefit campaigns for Marie Claire ? Recruited fashion & beauty brand corporate sponsorship ? Worked with brands and NGO to create and establish desired image ? Campaigns included: Kiehl’s “Save The Trees”, Kolon Sports “Walk Seoul”, Estee Lauder “Pink Ribbon” and more ? Launched Marie Claire Film Festival ? Led redesign of Marie Claire Korea website and application (tablet & smartphone) ? Conducted interviews & photo/video production with Korean and international celebrities ? K-pop stars, international and Korean authors, musicians, directors, actors ? These included: Do-yeon Jeon (Cannes Film Festival Female Actress Award), Director Chan-Wook Park, Isabelle Huppert, Vampire Weekend, and a lot more. ? Wrote essays on relationships, careers, daily life, and current issues