Hailee Gooding: Social Media Coordinator

? Interacted with like brands, events, and consumers in their target niche to increase the brand's social reach. ? Assisted in coordination and execution of social media and influencer marketing strategies (organic and paid, with a focus on Instagram) for 4 product launches resulting in a 525% increase in revenue. ? Increased social media presence by 130% (11k to 15k followers) over a 6 month period.

Generated excitement around both the new Fall and Spring collections by partnering with 4 campus organizations and creating regular and relevant content weekly. ? Ranked #1 schoolwide for the highest number of sales (tracked via discount code) out of 30 participants.