Haley Sevalstad:

Lead Strategist and Account Director, responsible for client management, strategic planning disciplines, and content strategy/development, overseeing all client activity and strategic brand leadership. Projects: Brand Platform Development, Consumer Insights & Synthesis, Inbound Marketing Campaigns, Communications Strategy, Audience Segmentation Study, Persona Development, Customer Journey Experience Mapping, Business Strategy, Program Development, Messaging and Positioning, Social Strategy, Content Development (social, blogs, emails). Clients: Crucible Leadership by Warwick Fairfax, Leadership Capacity Program by Glenn Williams, Point Loma Nazarene University, Ad Club of Denver, Convertr Media, and Lodgic. Highlights: • Within the first month of launching a marketing and engagement program for Crucible Leadership, website visitors were up by 353%, email subscribers jumped 20%, and the total reach went up by 38%. • I successfully took our agencies lowest billing client (Crucible Leadership by Warwick Fairfax) and turned them into one of the agencies largest billing clients. Crucible Leadership went from billing about $30,000 per quarter to about $150,000 per quarter over the span of 2 years. Managed & Worked Collaboratively with: • Copywriters • Marketing Coordinators • Designers • PR Professionals • Photographers • Web Developers • Video Production Companies • C-Suite Executives • Project Managers

Working across existing clientele and all new business, primarily within the CPG space, I led a range of day-to-day strategic initiatives, including brand positioning, audience and product-specific messaging, integrated campaign strategies and concepting, copywriting, and qualitative and quantitative research strategy, development, and implementation. Projects: Brand positioning, audience and product-specific messaging, integrated campaign strategies and concepting, copywriting, qualitative and quantitative research strategy, development and implementation, new business pitch presentations, new business proposals, shopper and retail strategy. Clients: Earthbound Farms, Mavic, Hain's Celestial, Where There Be Dragons, 4 th & Heart, Melanie's Medleys, Epstein, WEA, Hawaiian Jellys. Highlights: • Led and won new business pitches bringing in a total revenue of over $500,000 in one calendar year. New clients included Mavic, Hain's Celestial Group, Earthbound Farms. Kashi and Breckenridge Ski Resort were two other successful pitches that I led. • For two years, I successfully brought in just under $200,000 in new business revenue consecutively. • Accountable for structuring new clients within the agency and transitioning them onto an account team. Strategically developed processes and ways of working that created a positive and productive relationship which ultimately benefited the client's business and agency. • Managed three interns and took them through an account planner program I developed where they were able to successfully grow their skills in strategy and client management services and land full-time positions in agencies following the internship.