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Haley Sevalstad:

Haley Sevalstad

United States
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Work experience
Image SIGNAL.csk Brand Partners

SIGNAL.csk Brand Partners

Senior Brand Strategist | 04/2016 - 08/2019

Lead Strategist and Account Director, responsible for client management, strategic planning disciplines, and content strategy/development, overseeing all client activity and strategic brand leadership. Projects: Brand Platform Development, Consumer Insights & Synthesis, Inbound Marketing Campaigns, Communications Strategy, Audience Segmentation Study, Persona Development, Customer Journey Experience Mapping, Business Strategy, Program Development, Messaging and Positioning, Social Strategy, Content Development (social, blogs, emails). Clients: Crucible Leadership by Warwick Fairfax, Leadership Capacity Program by Glenn Williams, Point Loma Nazarene University, Ad Club of Denver, Convertr Media, and Lodgic. Highlights: • Within the first month of launching a marketing and engagement program for Crucible Leadership, website visitors were up by 353%, email subscribers jumped 20%, and the total reach went up by 38%. • I successfully took our agencies lowest billing client (Crucible Leadership by Warwick Fairfax) and turned them into one of the agencies largest billing clients. Crucible Leadership went from billing about $30,000 per quarter to about $150,000 per quarter over the span of 2 years. Managed & Worked Collaboratively with: • Copywriters • Marketing Coordinators • Designers • PR Professionals • Photographers • Web Developers • Video Production Companies • C-Suite Executives • Project Managers
Image Moxie Sozo

Moxie Sozo

Senior Strategist | 09/2014 - 04/2016

Working across existing clientele and all new business, primarily within the CPG space, I led a range of day-to-day strategic initiatives, including brand positioning, audience and product-specific messaging, integrated campaign strategies and concepting, copywriting, and qualitative and quantitative research strategy, development, and implementation. Projects: Brand positioning, audience and product-specific messaging, integrated campaign strategies and concepting, copywriting, qualitative and quantitative research strategy, development and implementation, new business pitch presentations, new business proposals, shopper and retail strategy. Clients: Earthbound Farms, Mavic, Hain's Celestial, Where There Be Dragons, 4 th & Heart, Melanie's Medleys, Epstein, WEA, Hawaiian Jellys. Highlights: • Led and won new business pitches bringing in a total revenue of over $500,000 in one calendar year. New clients included Mavic, Hain's Celestial Group, Earthbound Farms. Kashi and Breckenridge Ski Resort were two other successful pitches that I led. • For two years, I successfully brought in just under $200,000 in new business revenue consecutively. • Accountable for structuring new clients within the agency and transitioning them onto an account team. Strategically developed processes and ways of working that created a positive and productive relationship which ultimately benefited the client's business and agency. • Managed three interns and took them through an account planner program I developed where they were able to successfully grow their skills in strategy and client management services and land full-time positions in agencies following the internship.
Image Factory Design Labs

Factory Design Labs

Account Planner | 02/2012 - 05/2014

Assisted in strategic and creative initiatives across a multitude of new business pitches as well as existing clientele. Projects: Utilized qualitative and quantitative research methodologies to uncover compelling consumer insights to create strategic and actionable results. Brand equity development and optimization, brand positioning and communication strategies, shopper-driven strategies, go-to- market strategies, messaging architecture, experience planning, and customer journey messaging strategies. Clients: The North Face, Oakley, Callaway Golf, The Sports Authority, Squaw Valley, Aspen Ski Co., Snowmass Tourism, Killington, Muse Studio, The Mountain Collective Pass, Vans, Beam Inc., Roth, MSA Denver, Wish for Wheels, Highlights: • First strategist hired within the agency. Was able to participate, collaborate, and present on multiple accounts and new business pitches. • Was the lead strategist on Oakley's first ever woman-specific ad campaign, "Made for More." Garnered a lot of attention and press.
Education history
Image University of Idaho

University of Idaho

Bachelor of Science

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1501 Lincoln Blvd.#1014 Venice, CA. 90291