Halland Ethridge: Graphic Designer in Redondo Beach, CA

+ Designed marketing material advertisements for both print + web for Fox Racings key product launches, limited edition product launches, as well as GTM aesthetics. + Provided designs for sales tools, with flyers, web ads, for outside sales reps and dealerships. + Contributed design to seasonal hard goods catalog, along with full seasonal catalog with Art Director. + Designed and produced POP displays for product merchandizing with in-store displays, and window displays.

+ Full time freelance graphic artist producing artwork on trend paths in the music festival market for Into The Am wide range of print on demand Cut N' Sew apparel line. + Providing original artwork, layout, and tech pack production for multi-seasonal cut n' sew apparel. + Manage all production print ready art files, completed and delivered in timely manner for seasonal deadlines.

+ Providing brands and business with creative services in the action sports markets, fashion markets, lifestyle markets, and music industry with emphasis in graphic art and graphic design. + Graphic design, illustration, apparel design, packaging design, print design, poster layout and web design. + Assisting clients with art direction with branding, logo treatments, marketing/advertising design.

Summary -Concept, design, execution, and Q/C all in-line products for Spring/Summer season for Jet Pilot Brand. -Concept and design individual product/apparel graphic treatment and branding to stay on trending paths in the action sports market. -Concept and design all hard goods, and apparel. - Print marketing material design, seasonal catalog/look book design, POP design, alongside trade show booth design.

Summary -Project based freelance designer for various projects with SKVI brand, and Mentom Eyewear Brand. -Print design, advertisement collateral, photography, web design.

-Assisted in technical designs for winter 2014 apparel line. -Supplied art department with tech packs for in-line apparel with soft goods including but not limited to T-shirt graphics, sublimated garments, first layer apparel, accessories and more. -Assistance in SMU dept. designs along side technical designs.