Hanna Reichl: Social Media Manager in Los Angeles, CA

Brands: CBD Daily, Marrakesh Hair Care, EMERA Hair Care, Hemp Seed Body Care, colorpHlex, Fleurtiva • Strategically developed and implemented creative, engaging online content across multiple brand social media sites (7 brands total) resulting in an increase of 10% in sales • Successfully managed all projects for internal & external marketing teams (10+ people) • Consistently networked and cultivated relationships with influencers and other external players on behalf of the company • Identified and capitalized on social media and public relations trends for all brands

Notable Clients: Fruits from Chile, Madison Reed, The Chef's Press, Re:THINK Ice Cream, OCHO Candy, Omakase Restaurant Group, Cupcakin' Bake Shop • Worked collaboratively with social media team to increase brand awareness and sales through various online channels for 10+ clients • Monitored online presence of clients' brand and engages with users, strengthening customer relationships • Spearheaded multiple influencer projects on behalf of clients, researching and cultivating relationships with local, national, and international relationships • Networked, and established friendly relationships, with local and national media members • Researched, pitched, and landed multiple clients on behalf of the agency • Wrote and edited editorial content

• Established friendly relationships with local media • Constructed targeted media lists for outreach campaigns and events • Wrote, scheduled, and monitored press release • Assisted in overall brand strategy and messaging for clients • Worked closely with team leaders and represented companies for several events • Managed photoshoots for PR and digital purposes • Managed local influencer marketing programs between bloggers/influencers and clients

•Managed and grew the multiple social channels; recommended additional channels and opportunities •Managed and improved paid and non-paid digital marketing channels •Worked closely with influencers to promote locations •Partnered with graphic design team on content creation for social and website •Built out partnership with non-profit partner •Conducted, summarized and presented data from brand focus groups and customer intercepts •Supported marketing preparation for new store opening

• Provided foundational vision and support behind magazine • Worked with Editor-In-Chief on the curation of branding and content • Led staff of designers on creative direction • Provided guidance and support to staff during deadline due dates • Minimized number of mistakes through sharp editing and proofreading of all materials

•Organized sync projects for clients •Researched, organized, and populated song catalog information •Created marketing infographic sent out to inquiring clients •Transferred DATS to CDs •Populated new releases into internal program used throughout the entire company •Updated weekly A&R deck according to plays and charts such as Spotify, radio, and YouTube

• Daily management of social media accounts in conjunction with Editor-In-Chief • Curated original visuals and content for Instagram and Twitter • Improved the execution of our content strategy • Assisting in the preparation and distribution of the publication

• Constructed targeted media lists for outreach campaigns • Clipped, tracked, and updated coverage reports for clients • Composed press releases and pitches • Conducted research to find writers and publications • Built targeted media lists • Composed info sheets for television interviewing clients on the red carpet

Stache Media is a creative marketing agency that specializes in music and entertainment. Their unique service offerings allow them to create meaningful and emotional connections through music. • Promoted bands and artists including Lord Huron, Kygo, Catfish & the Bottlemen, and Lecrae • Developed marketing plans for each client • Used tools (i.e. posters, stickers, flyers) to market within targeted areas in the Orange County and Los Angeles areas and made relationships with the accounts • Created bi-weekly reports listing all audiences targeted and included a synopsis how each were affected • Filed tour reports using web-based tools like Dropbox • Developed online marketing strategies through social media • Worked independently and remotely from supervisors

• Created social media content specific to each artist • Drafted content for press pitching and contacted specific publications • Drafted and pitched press • Communicated skillfully to various audiences by using terms and approaches to facilitate understanding