Haris Shah: Graphic Designer
Haris Shah
Graphic Designer
United States
Skills
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Summary
Activity
Projects
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Work experience
Upwork
Graphic Designer | 05/2022 - Current
• Created a billboard-size advertisement for a renowned law firm according to the requirements given by the client
• Developed a colour palette that reflected the brand's professionalism and friendliness
• Ensured brand consistency across all digital formats, Including social media, website, and email logos and letterheads
• Managed and executed graphic design needs for 4+ brands, including fashion and food at various levels of maturity
Reckitt (RB)
Creative Designer | 04/2022 - 10/2022
• Designed 10 + graphics for the Dettol Soap's new 5C cool campaign for social media as per international brand guidelines
• Developed a tailored design aligned with the Dettol campaign for the free-standing units that were placed in 150+ IMTs
• Drafted strategic 4-shelved planograms and designed a new organogram for the Trade Marketing department
• Designed the "Train Hard, Fight Easy" t-shirts for the fast start event and aligned the vendors to have it printed in HQ
Decisis Forum
Post-production Video Editor | 08/2021 - 12/2021
• Edited 5+ hours of raw footage into 10 minutes of finished video per week with 95% positive client feedback
• Used Adobe Creative Cloud to create and edit 20+ images and animations per week for use in client productions
• Created new clip transcription method adopted by entire team that saved 10 hours of transcription time per week
• Sourced new stock video and image vendor, saving 20% on costs
Express Media Group
Graphic Design Intern | 07/2021 - 09/2021
Advanced the new Ed Tutor App in a joint venture with McDonalds to reach customers, promote services and build brand
awareness by assisting the creative team with the content and design of promotional material for the launch campaign
• Collaborated with internal departments to expand and diversify The Express Tribune using a variety of digital channels
Extra-Curriculars
Brand Management - Branding Objectives & Strategies
• Researched on consumer-centric approaches to building, measuring and evaluating strategies that build brand equity
• Applied marketing concepts on Harvard Business School Publishing's virtual simulation to estimate the appropriate
market size: volume and value by using top-down methodology, limited qualitative data and achieved an accuracy of 89%
Global Outreach for Logic and Development - Research Assistant
• Reviewed 18+ case files and conducted research on controversies pertaining to state policies, public relations, and international affairs and reported my findings back to Ambassador of Pakistan to UAE & Libya with a qualitative analysis
Business Intelligence - Data Cleaning & Analysis
• Cleaned the dataset provided by a client using Python and developed a dashboard of 6 pages on Google Data Studio
• Incorporated key metrics and infographics for visualisation to easily identify patterns, outliers and understand data better
Other
• Skilled in Adobe Premiere Pro, Adobe Illustrator and Adobe Photoshop | Proficient in Canva Pro
Education history
Institute of Business Administration
BSc | 2018 - 2022
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