Hayden Crider: Digital Brand Marketing Strategist in Austin, TX
Hayden Crider
Digital Brand Marketing Strategist
Austin | United States
Summary
Activity
Projects
No information
Work experience
EIGHT Elite Light Lager
Content Editor-in-Chief | 03/2023 - Current
? Social media strategy and execution
? Content production for social and all brand assets
? Community growth and engagement
Huckberry
Social Media + Community Marketing Manager | 06/2021 - 01/2023
? Social media and influencer strategy, content production
? Managing a social team of social media specialist and community engagement coordinator
? Creating and maintaining influencer program from the ground up
? Working with product team to source customer data from social
Lower Colorado River Authority
Social Media Specialist Sr | 08/2019 - 07/2021
? Created and maintained the editorial calendar for all social channels.
? Managed agencies and approved content for LCRA parks.
? Community management and engagement.
? Crisis management, monitoring and response.
YETI
Social Media Specialist | 03/2018 - 08/2019
? Planned and produced content for paid and organic social media usage.
? Managed content projects that involve other teams and channels in marketing.
? Maintained brand voice, authenticity, relevance while staying on the front end of social media trends and social
platform updates.
? Grew Instagram following to 1 Million organically
YETI
Social Media Coordinator | 07/2015 - 03/2018
? Planned and produced content, developing overarching strategies for all of YETI's social channels (Facebook, Instagram, Twitter, YouTube, Vimeo, Pinterest, Snapchat).
? Decreased response time for customer service response via social. Managed agencies, internal creative team,
retainer photographers and other internal departments to develop and execute on projects and campaigns.
? Grew YETI social media following by ~800% by creating/posting engaging content
Education history
Texas State University
B.A. in Mass Communication | 2008 - 2011
Connections
Companies (0)
No information