Hayden Czwarno: Creative Director in Los Angeles

AirRobe is powering the future of sustainable fashion. We are a world-first technology solution that connects brands and customers to the circular economy - in one click. We empower brands to seamlessly join the circular economy with no upfront investment, effort or heavy lifting. Our Circular Wardrobe(TM) widget natively integrates with a brands eCommerce platform, inviting their customers to add items to a digital wardrobe when they shop with them, so they can easily repurpose at a later date. Buy Better. Resell Later. Consciously Repeat. - Creating the heart of AirRobe's go-to-market strategy and help build the brand from scratch. - Developing and crafting the presence in the world and tell our story through clever copy + delightful design. - Brand maker and guardian, ensuring all creative adheres to the overall brand tone and values. - Working collaboratively with internal cross-functional teams to create 360 marketing roll-out plans. - Turning marketing conversations into nation wide campaigns - Building and managing the Creative team.

District 5ive is a 90s' inspired independent Street Wear Label. It is within the design of this apparel that I have worked to incorporate themes from this retro era through the use of colours, shapes and patterns. District 5ive is another outlet that allows me to continue learning and developing as a creative across all mediums from ideation to execution.

A global brand guardian ensuring that brand compliance/consistency are adhered to at all times including implementing appropriate approval processes across each piece of content. - Leading the development of unique, engaging and disruptive content from beginning to end including ideas development through to production and delivery working to ensure creative content is delivered on-time and on budget. - Managing the creative process from idea generation through to art direction, from organising photo shoots to being the on the road photographer, knowing when to think big and when you need to be hands on. - Raising the creative standard, lead the drive for innovation and excellence, inspiring and developing the wider team, constantly looking for innovative solutions to familiar challenges. - Partnering with the marketing and design teams to deliver consistent employer branded content that works and supports any consumer campaigns. - Where required, overseeing and managing external creative partners & agencies, including but not limited to designers, graphic artists and illustrators to deliver the highest quality creative from concept generation to completion. Troubleshoot creative challenges as they arise to find the best possible resolution for the business. - Being responsible for the development and management of the employer brand identity and brand guidelines advising on best practice and development activities. - Managing and reconciling the overall content budget, providing investment recommendations throughout the year for global or local content with any adjustments, based on analysis as required.

Ystrdaybone is a men's street wear brand based out of Melbourne, Australia. YBONE is all about bringing you a 100% locally designed range, that can be worn day in, day out. Durability, quality, style and comfort have been fundamental in the development of each garment. With Ystrdaybone, I have been working on all creative facets of the clothing label for their next drop including but not limited to: - Clothing Design - Art Direction - Marketing - Research and Development - Graphic Design

ic! berlin is a premium eyewear company that is handmade in Germany and sold worldwide. The brand "ic! berlin" stands on an international level and is an award winner for "innovation, quality and durability". Made with modern aesthetics and transparent processes are the pillars of the identity. As the first employee of the new creative team, I was responsible for creating a wide variety of marketing assets for physical and online formats. It was my job to create cutting-edge campaigns to elevate the ic! berlin brand image and increase engagement in B2C and B2B channels. I enjoy getting to collaborate with internal stakeholders from product design, marketing + sales and liaise with external agencies to ensure a consistent brand image across all touch points. Key Responsibilities: - Be the champion for outstanding quality and consistency in ic! berlin visual assets - Oversee photoshoots from conceptualisation to on-set activity - Development campaign concepts in support of product launches and brand image under the guidance of the Global Brand Director - Design, develop and create layouts and images for websites, social media, POP and events - Concept and create animated content for Social Media (eg. GIFs, short video) - Support image and design requests from HR, sales, distributors and opticians - Coordinate with outside agencies and vendors, printers and partners to complete projects - Maintaining a clean and organised data archive and folder structure for the server

Reporting to the General Manager, I was responsible for the creation of innovative concepts for the seasonal campaign shoots and the visual identity of the brand through the Australian and New Zealand Websites. The role had a key focus on the creation and management of all key look shoots from developing the concept, through to delivery on the site. I was also responsible for developing a seasonal EDM calendar for all product categories and territories. Working with the Digital Graphic Designer and the Product and Sales Team, I was responsible for the creative direction and delivery of the weekly product EDM's. - Oversee and implement all brand touch points, such as campaign, EDM, website, store collateral, bags/ tags/ packaging, external experiential and advertising opportunities across Australia and New Zealand. - Develop the brand strategy. Initial creation of the French Connection brand 'voice' and a creative brand strategy, coupled with the continual nurturing and evolution of the brand. - Create concept ideas around brand possibilities, including (but not exclusive to) experiential design (pop-up opportunities), internal and external opportunities (in-store promos, social media, viral marketing) and collaborations for product/ design.

In my position at the Accent Group, I managed the entire Creative Department, which work closely with the marketing teams from each of the (retail and wholesale) brands, which included: Vans, Skechers, Platypus Shoes, Stance Socks, Dr Martens, Timberland, K-Swiss, Palladium. It was my responsibility to make sure we not only produced artwork that was at a international standard but also made sure we were fitting within each of the brand Global Guidelines When I first joined the Accent Group, they were turning over $1 Millions dollar per year online, with Platypus Shoes being the only eCommerce website. I played a pivotal part in the overhaul and launching of eCommerce for the group. In my last financial year at the Accent Group, Platypus alone turned over $15 Million and collectively the group turned over $50 Million. I also was heavily involved in growing the creative team. I was the main contact for all recruitment, interviewing and on boarding of each team member.

At Vortex Sportswear, I spent majority of my time in Design, Pattern-making and Technical Design, specialising in lifestyle, sportswear and outerwear clothing. I designed everything from sports uniforms to supporters apparel. I designed full uniforms so that teams would not only look good on the court, but designed uniforms for training and also for players, supporters and coaches to wear to and from the stadium. Often working alongside the manufacturer to design one-off pieces. Others work in a team creating a whole range of mass-produced fashions, or specialise in particular areas such as sportswear. I also spent time at Vortex working alongside the factory to not only design but communicate detailed instructions to minimise cost and ensure correct garment fit and function, in a new range of sports/life wear. A lot of time was also spent creating production ready tech packs, including technical drawings and grade specifications.