Hayley Pascual: Contract Pop-Up Events Assistant in Downey, CA

Placed by POURED staffing agency to assist with retail pop-up events at Vidcon YouTube Convention 2019 and Westfield Century City with the goal to generate excitement, brand awareness, and sales boosts of new and/or limited-edition products. • Proposed more efficient event layout for influencer meet-and-greet appearances to brand management, which was used and resulted in increased sales, faster traffic flow, and easier crowd control • Collaborated with production team, management, and colleagues to complete event set-up in nine hours including building venue foundation, display layout and merchandising, interior decor, inventory storage, point-of-sale system installation, and packing gift bags with promotional codes to generate additional online sales • Drive approximately 20 sales hourly by engaging with customers to determine buying preferences and generate enthusiasm about access to limited-edition products, utilizing cross-selling technique to increase individual sales amounts • Troubleshoot technical issues including point-of-sale system and Wi-Fi hotspot failures Talent includes: David Dobrik, Jason Nash, Jeff Wittek, XPLR (Sam & Colby), and Andrea Russett

Managed multiple phases of start-up development including market research, branding, vendor relations, expense processing, and alpha testing *After further researching and evaluating consumer behavior, changed company direction from women's activewear to inspirational digital media content. • Produce graphic design content and write copy for social media posts that are consistent with brand values • Create and engage in two-way conversations with social audience to drive engagement • Develop bi-weekly social media calendar and manage scheduling through Hootsuite

Coordinate outfits and dress models in fast-paced and time-sensitive runway shows for clients including Saint Laurent Paris, Neiman Marcus, Macy's, etc.

Accelerated e-commerce return processes for all 10 US and Canada brands by processing at least 300 invoices per day using return management software and creating credit memos through enterprise resource planning (ERP) system, resulting in elimination of 6-month backlog, which was highly admired by the Customer Service Manager • Collaborated with Customer Service Manager in creating shareable Excel documents tracking failed and unresolved returns, performed intense reconciliation process of ~500 invoices daily, and updated reduced Accounts Receivable balance reports

• Trusted by Customer Service Manager to assist department in handling backlog of phone inquiries by handling inbound sensitive customers using friendly and professional language to explain resolutions for order problems, return requests, billing disputes, delayed shipments and warranties that are consistent with company standards • Managed six-line phone system for US brands, taking messages, answering questions, and directing inquiries • Created and distributed daily internal news e-mails about available catering options and on-site car wash services • Maintained main conference room schedules, scheduling 2-3 meetings daily • Served as liaison between R&D department and third-party manufacturers, managing sample requests and prototypes • Organized and distributed ~50 pieces of mail and packages for all six US brands daily • Interacted with 100+ people daily including internal staff, business partners, sales clients, vendors, and guests

Placed by POURED staffing agency to assist with retail pop-up event at South Coast Plaza with the goal to generate excitement, brand awareness, and sales boosts of new and/or limited-edition products. • Earned management trust to handle pop-up operations independently including display layout and merchandising, interior decor, inventory storage maintaining quality control, point-of-sale system installation, holiday gift wrapping services, and opening and closing • Identified shopper trends and relayed them to the Retail Supervisor to replenish trending merchandise and adjust product offering • Provided social media team with behind-the-scenes Instagram Story content • Built strong customer base and provided exceptional customer service by giving personalized product guidance, resolving complaints and issues, and following up on previous sales with developed loyal clientele • Troubleshot technical issues including point-of-sale system and Wi-Fi hotspot failures

Placed by POURED staffing agency to assist with retail pop-up event at South Coast Plaza with the goal to generate excitement, brand awareness, and sales boosts of new and/or limited-edition products. • Actively engaged with at least one customer every two minutes and secured ~100 sales daily by cross-selling and upselling limited-edition products based on consulting with customers on their skin conditions and beauty needs

• Worked with executives, management, business partners, outsourced staff and vendors in planning, executing and evaluating 3K+ person event, Neon Carnival 2018, including talent/influencer research and outreach, event logistics (venue map, traffic flow, staff, technology), guest list curation and pass distribution, contingency planning, check-in and guest relations, and creating event recap documents • Created promotional social media content (flyers, video, and gifs) for the Bungalow Santa Monica and Huntington Beach events and food + drink specialties, increasing average engagement by 1.4% • Generated expense reports for food and office supplies

While still maintaining responsibilities as Marketing Intern, • Managed scheduling of CEO's Outlook calendars including on and off-site meetings, web and teleconference, travel arrangements, and personal appointments and obligations • Managed CEO's e-mail account, reading and responding to e-mails on his behalf • Prepared on-site conference meetings between internal executives and business partners by setting up meeting room with necessary documents and catering

• Developed social media strategy, created calendar schedule with Account Manager, and assisted client in execution to increase re-branding awareness, increasing average engagement post by 3.2% (5.5%) on a tight 10-week deadline • Collaborated with team to organize health and wellness event including planning venue, securing partnership (with Mindfulness USC), planning activities, communicating with event partners, garnering swag bag freebies, publicizing the event through social media marketing and word-of-mouth, and setting up and breaking down event, which ultimately gained client media coverage Annenberg Media • Copyedited PR materials including biography and VVM (vision, values, and mission) statement • Designed presentation decks

• Increased social media (Instagram, Facebook, and Twitter) followings from zero to 1.2K+ in three months prior to product release by working with CEO and Co-Founder to increase brand awareness by conducting customer research and utilizing targeted social media and word-of-mouth marketing

Client: Siucra Body Boutique (no longer in business) • Copywrote and edited Social Responsibility statement and product sell sheet

Client: Dream Team Directors • Copywrote and edited press releases communicating branding changes for news distribution

• Assisted account coordinators with seeding to garner constant print and digital placements for clients by gathering products to pitch to stylists for upcoming events and assisting them while browsing the showroom or packaging and shipping products to celebrities and/ stylists

• Assisted PR showroom/celebrity and media teams garner weekly print and digital placements for clients with seeding by conducting influencer research, building media lists, and handling packaging and shipping processes • Ensured any product placements negotiated were credited client information and photography was secured • Monitored media for placements of clients' products and updated company intranet with press clippings

• Assisted app development team with re-sizing digital imagery for the mobile app platform