Heather Baker: Art Director in Redondo Beach, California

Led end-to-end creative direction across brand, e-commerce, wholesale, and social channels. Directed and produced 4–6 seasonal photo/video campaigns annually. Managed and mentored graphic design team; oversaw art department workflows and intorduced new design techniques. Implemented DAM governance and managed creative production through project management in Asana. Ensured brand consistency across all consumer touch points.

Deliver art direction, branding, photography, and web content for lifestyle and retail brands. Lead projects from concept through production, ensuring on-time, onbrand execution. Coordinated cross-functional teams and external partners.

Led the design and creative processes for Hurley Men’s and Women’s seasonal sales catalogs and brand look-books, overseeing the entire lifecycle from conceptualization to execution. This role encompassed offering creative guidance, developing mock-ups, editing and selection of photography, managing copy, designing layouts, and ensuring a cohesive visual identity across all print and digital publications. Additionally, I project managed the initiatives, liaised with key cross-functional partners, finalized design files, and advised the accuracy of information produced.

Responsible for overseeing the production, staging, QA, and launch of .com assets within CMS software platforms. Led the design vision and ensured the precision of design elements, files, copy, and deadlines. Led project management teams to ensure deadlines were being met. Orchestrated collaboration between Global Merchandising and Marketing teams to streamline project workflows from initiation to finalization. Additionally, managed the resolution of website functionality issues in collaboration with developers.