Heather Bowman: Design and Production Manager in Los Angeles, CA
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Heather Bowman
Design and Production Manager
Los Angeles | United States
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Work experience
Bristols 6
Design and Production Manager | 06/2019 - Current
Swimwear/Intimates/Medical grade silicone coverings
*planning and organizing production schedules
*assessing project and resource requirements
*estimating, negotiating and agreeing budgets and timescales with clients and managers
*overseeing production processes
*re-negotiating timescales or schedules as necessary
*selecting, ordering and purchasing materials
*liaising with buyers and marketing and sales staff
* design and develop brand new product lines within this space
Global Licensee for Nike-Hurley-Fox Racing-Dakine
Global Director of Product Merchandising & Design | 06/2016 - 06/2019
Vertra Premium Suncare-Walls Outdoor Goods
Global Director of Product Merchandising & Design
• Develop and execute seasonal product strategies and action plans that directly align with divisional strategies and meet or exceed departmental goals.
• Work with planning to establish framework for brand assortment that aligns with objectives by dept., category, series, product life cycle, price, and delivery.
• Manage the selection of an optimal product assortment within the financial framework that meets or exceeds sales and margin plans.
• Coordinate clear and compelling product stories by month including hero items, key styles, and novelty that supports. Work with marketing and visual to execute.
• Oversee seasonal buy plans for all styles at a high level with detailed ownership of buy plans for novelty styles.
• Monitor and track sales and sell-through on a weekly basis and work with Planning on managing product selling life cycle. Identify opportunities to chase.
• Analyze current season department/category selling data to inform future merchandising strategies.
• Maintain up to date knowledge of market trends, regularly provide feedback to merchandising leadership on competition and EB customer experience.
• Analyze market and consumer data inputs: Industry data, consumer insights, and First Insight testing.
• Build effective cross-functional relationships and skillfully navigate / influence business decisions as appropriate.
• Demonstrate a commitment to quality. Report and react to returns data and customer ratings/reviews.
• Direct procurement of product
AGRON INC- ADIDAS AMERICA & BODYGLOVE
Senior Designer/Senior Merchandiser | 05/2006 - 12/2014
• Ran entire inline program for Adidas Signature Athletes/ Adidas Headwear /Headbands /Underwear /Swim and SMU Backpacks/Duffels
• Head of Design for Body Glove cut and sew program
• Launched Adidas Women's Underwear program and lead the category
• Lead Adidas Boardshort line for Women's and Men's-overseeing a design team and was responsible for end design, editorial and new product development.
• Drive quarterly presentations on all market travel reports, competitor analysis, design trends and design reviews to insure that seasonal design direction pairs with business objectives
• Present professional reports on trending and trade shows as well as my shopping finds to lead the direction for the season
• Extensive research for technical fabrics and treatment's for my category's
• Designed & Directed for Adidas Signature Athlete lines, including Derrick Rose, Damian Lillard, John Wall, RG3 and David Beckham
• Ran point on the European Soccer League programs-directed the Merchandising and Design of the group
ROXY/QUIKSILVER
Senior Designer-Roxy Accessories/Swim | 10/2005 - 05/2006
• Responsible for the design of the Roxy Accessory and Swim line. Between 60-80 styles each season, including swim line, luggage, backpacks, bags, messengers, packaging, gifts, home items, hats, wallets etc..
• Researched all fabric, labels & sewing construction for every spec package for every piece
• Provided technical drawings of items construction for the contractors to sew each piece world wide
• Worked with merchandising to get costing break downs and margin percentage's for each of my styles, developing a product that fits into our price point and suits our standard
HURLEY INT
Product Manager/ Design-Junior's/Men's Cut & Sew | 04/2002 - 10/2005
and in line accessories
• Responsible for the development and design of all product in my range
• Trending and designing ahead of the market, 150-250 styles a season
• Worked with production to get costing break downs and margin percentage's for each of my styles, developing a product that fits into our price point and suits our standard
• Through production, reviewed quality of garment and amending any construction issues
• Was a part in creating the Hurley Vendor Manual for packaging
Education history
CAL POLY OF SAN LUIS OBISPO
| 1996 - 1997
CAL STATE UNIVERSITY OF BAKERSFIELD
BS degree | 1997 - 1998
FIDM-FASHION INSTITUTE OF DESIGN
FASHION DESIGN | 1998 - 2000
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