Heather Davis: Senior Manager, Public Relations and Content/Partner Relations in Cardiff by the Sea, CA

Senior Manager, Public Relations and Content/Partner Relations Global Strategy/Planning and Lead for the Americas (including Latin America) Western Digital, Irvine, CA - Fortune 200 company April 2007 - Present * Develop and manage multi-faceted strategic and comprehensive communications and digital media plans that implement traditional media, social, digital content tactics for worldwide initiatives * Manage and oversee global influencer marketing and digital content/abide by all FTC/legal guidelines. * Manage multi-million-dollar top tier marketing agencies - domestic and foreign digital content and communications plans * Develop/initiate corporate development and crisis communications/CSR * Key player in brand strategy and product/partner GTM planning * Create and manage a wide variety of corporate messaging including press releases, speaking opportunities, blog posts, full content implementation (videos, case studies) * Work closely with investor relations team to build financial stability of corporate brand * Direct product evaluation program that garners thousands of pieces of high-level, tier one coverage for the company * Influence all corporate social media activities, including, Facebook, Twitter, blogs, YouTube * Global reporting/KPIs * Manage a fun and successful PR team

* Develop global strategic and comprehensive PR plans. Develop/initiate corporate development and crisis communications * Brand strategy and planning * Product design/management (luggage, laptop bags and accessories) * Agency management * Media relations

* Developed global integrated traditional/digital PR plans for memory, storage, solid-state, Flash memory deployments * Headed corporate social responsibility (CSR) program with over a 2 million budget * Collaborated regularly with Founders/CEO and executive team for high level business, leadership and personal stories * Directly developed a global community relations plan for an annual multi-million fund * Managed daily execution of the entire PR program * Pitch editors, journalists and bloggers. * Directed product evaluation program and garnered significant coverage over the course of 15 years. * Wrote press releases, blog posts, media alerts; sponsorship requests, case studies, technical white papers, etc. * Developed concentrated media lists * Organized trade shows / events * Secured speaking engagements * Event management