Heather Diamond: in Los Angeles, CA
Heather Diamond
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Los Angeles | United States
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Summary
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Work experience
Kona Deep
Director of Experiential Marketing & Brand Development | 08/2018 - 01/2019
Oversee all Brand Development projects for Kona Deep in addition to continued management of all previous Field Marketing/Experiential teams and activations as FMD
• Manage all design teams and curate digital, design, photography portfolio
• Continued oversight and growth of social media platforms, content creation &
agency support | Photography, Video, Art, Story Content, Calendar Creation
o Following organically increased from 147 to 15K
• Design & produce all POS (soft and hard goods) | In-Store, Events, Wearables, Giveaways, Sales Materials, Digital & Printed Ads
• Expand influencer marketing campaign (paid/unpaid) managed internally
• Assist with website redesign, commercial shoot
Kona Deep
Field Marketing Director | 09/2016 - 08/2018
Oversee all Field Marketing, Influencer Programming & Experiential Events nationwide
• Manage bi-coastal team of up to 3 FT, 1 Intern, 40+ Brand Ambassadors in 6
markets annually sampling over 400K consumers nationwide
• High volume guerilla sampling & vehicle management
• Large scale event/sponsorship management | AVP, Festival Activation
• Innovate and execute fitness driven micro influencer seeding & sampling
initiatives nationwide | Organically generating 650+ posts and 9.5M+ impressions
from over 150 active posters each year
• Oversee all retail activations | Demos, Costco, Trade Show (NPEW etc.)
• Storage management | Up to 8 units, 1 vehicle
• Surpassed all annual KPIs for events, samples, impressions & conversion rates
The Curious Creamery
Senior Brand Manager | 06/2016 - 09/2016
Lead all aspects of TCC marketing campaigns including integration of PR, digital, website, coupon programs, social media strategies and influencer marketing campaigns
• Oversee all PR, social media & SEO agencies/strategy and all blogging campaigns
• Managed design of website, email blasts and all digital media
• Implement and manage all digital and print coupon marketing activity
• Create/manage all field, retail & trade show activations nationwide
• Create best in class | sell sheets, sales / marketing decks, POS & displays
WTRMLN WTR
Senior Manager, National Field Marketing | 04/2015 - 03/2016
WTRMLN WTR™ is a great tasting, all natural cold-pressed watermelon water that hydrates and enhances performance. WTRMLN WTR is packed with electrolytes (more than coconut water or your favorite sports drink) and L Citrulline for your workout recovery, plus nutrients and antioxidants from vitamin c and lycopene.
• Oversee national demo program, including materials sourcing, Baby Doll recruiting / training / payroll, scheduling, recapping
• Team recruiting for DMM's, MAM's, influencer deliveries and subsequent KPI development and oversight
• Oversee Costco programming (demos/roadshows) including scheduling, asset management, training, staff procurement and overall execution results
• Manage 1.7M budget for Field Marketing and reconciling with accounting
• Oversee Vehicle program – transportation, storage, insurance, gas an
• Execute National Trade Shows - Includes registration, materials sourcing, set up / breakdown, staffing, T+E, lead recaps for sales organization
• Oversee produ
Team Enterprises
Division Manager - West | 06/2013 - 04/2015
TEAM Enterprises manages the nation’s largest experiential management structure, providing partners with the highest level of execution quality across every DMA & demographic target; while incorporating local market nuances
• Successfully oversaw agency/client relationship on the West Coast between TEAM Enterprises and Bacardi USA
• Managed 2M in promotional budgets for the West CBU annually – ensuring all activations remained on target. Managed 1.5M salary budget hiring within targeted budget. Managed team T&E budgets of 300K for field team.
• Recruited, hired, trained and managed a successful team of 16 FT and 13 PT employees across 4 states while maintaining highest company retention rate
• Managed 10 Key Account Managers overseeing 275 cumulative accounts for the client. Increased sales, menu placements and distribution in key accounts of 15-60% over 2 year period
• Worked with client on brand strategy, planning budgeting and forecasting, experiential marketing goals and account m
Team Enterprises
Event Coordinator | 11/2011 - 06/2013
TEAM Enterprises manages the nation’s largest experiential management structure, providing partners with the highest level of execution quality across every DMA & demographic target; while incorporating local market nuances
• Maintained regular contact and communication between client and TEAM and attend client/distributor meetings
• Assisted in the successful execution of experiential marketing programs within assigned accounts while meeting and exceeding customer expectations; recapped all promotions and evaluated the effectiveness
• Fulfilled program recaps, results and budget updates in a timely manner
• Assisted with ideation of locally funded programming
• Inputted all booking requests, managed CBU calendars of activations, owned integrity of all reporting information, assisted in selection and acquisition of POS & promotional wear, maintained and tracked company equipment
• Assisted with execution of all local Special Events from ideation to execution
Education history
University of California, Irvine
B.A | 2005 - 2009
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