Heather Ljoenes: Senior Packaging & Legwear Designer, Fashion Merchandiser

April 2013- Senior Packaging & Legwear Designer, Fashion Merchandiser at Wiesner Products Inc., NYC • Design innovative packaging & POS displays--create infographics & dielines within vendor guidelines. • Develop artwork--create tech-packs for mass production overseas, and manage product development through completion • Share design & culture trends, attend tradeshows, follow WGSN & influencers, and brainstorm innovation with design team. • Present clients with seasonal product lines, trends, and custom orders in collaboration with team leaders. • Travel seasonally to photograph and shop markets for design inspiration and competitive analysis.

• Inspire & elevate packaging design through knowledge of trends, culture, innovation, and printing for a range of brands. • Lead product execution through completion--create dielines & printer-ready tech packs for mass production overseas. • Create POS displays within vendor style guides to ensure optimum brand and product communication. • Infographics Design--create original graphics to storytell the brand ethos and unique product features. • Style & mood creation for photoshoots, photograph products, and retouch images for full-resolution printing. • Innovate packaging solutions through a range of market trend research and translate into product development. • Pitch designs to clients and teams in partnership with directors.

• Lead trend intelligence; know seasonal forecasts, shop international & domestic markets, attend tradeshows. • Inspire the design team on global & local design trends, culture, and product innovation. • Travel internationally to photograph & shop markets to inspire design and develop compelling client-facing presentations.

• Design packaging, create original dielines, and prepare factory ready tech-packs for mass production overseas. • Illustrate original legwear & cold weather accessories artwork for a range of licensed & private label line requests. • Lead communications with overseas factories, create tech-packs, manage sample production and fits through completion. • Pitched design campaign to Steve Madden Ltd. in collaboration with our team--we landed the legwear licence!

Develop, design, and establish brand identity for retail environments with logo creation, POP, ads, press kits, business card, signage, illustration, photo styling, image retouching, press checks. • Conceptualized and created original art and design for clients. • Photograph products & retouch images, research & select stock images.

Created packaging, POP templates, tradeshow signage, web banners, corporate brochures. Responsible for file prep, press checks, and project execution through completion. • Photograph and retouch images for high quality, full-resolution printing. • Prepare printer ready mechanicals utilizing knowledge of printing techniques and processes.