Hillary Balch: in Oceanside, CA

• Define and develop strategy, goals, and overall story of the rapidly growing Women's category • Create merchandising strategies for Women's category based on consumer insights, market trends, and sales data • Monitor performance of styles and prints on Ethika.com to be sure we are maximizing profitability and positioning product in the right way at the right time • Work cross-functionally with marketing and sales teams to create cohesive product stories and launches • Assist in managing Women's monthly product launch calendar for Ethika.com • Develop unique and brand-defining product specifically for our Direct channel • Communicate with sales and production teams to monitor inventory levels that will support demand, product launch calendar, and sale periods

• Developed seasonal line assortment plans and merchandising strategies to meet financial goals and customer expectations across all channels • Methodically mapped out style and sku counts each season in order to increase productivity and streamline assortment • Determined and managed life cycle, expectations, and positioning of each product and successfully communicated this information to cross-functional teams • Analyzed and translated complex data to be understandable and actionable • Managed pricing strategies based on target margins, competitive landscape, and product positioning • Collaborated with Design Director and merchandising counterparts to drive cohesive seasonal color and print stories • Worked cross-functionally with marketing and creative teams on lay-out and execution of seasonal workbooks and catalogs • Delivered bi-annual company presentations analyzing data and findings of prior season in order to inform future strategies • Collaborated with Direct Merchandising Manager to ensure assortments met and supported the direct channel needs and goals • Presented seasonal product assortments, strategies, and initiatives during company sales meetings and key account pre-lines