Hollis Tuma: Freelance Editor and Graphic Designer in San Diego, CA

• Develop creative concepts and visual direction for Queens’ MarketPlace Magazine—a bi-annual shopping center catalog with a distribution of 50,000 copies per issue. • Write engaging headlines and product descriptions for the purpose of selling retailer’s merchandise. • Produce and update editorial content for historical features, events, and general shopping center information. • Hire and liaise between freelance photographer, hair/makeup artist and art director on editorial fashion shoot. Assist in directing photo shoot to ensure concepts remain in tact. • Work closely with art director to design magazine based on client-approved creative concepts and layout. • Redesigned magazine to reflect the shopping center's shifting target demographic. This included a complete rebrand as well as well as a redesign of the cover masthead. **Contract for this freelance position ends in October 2015.

• Directed all creative initiatives including branding, copywriting, graphic design and web design for this agency in pre-launch phase. • Established and documented creative processes and workflows. • Managed ditigal marketing initiatives including email automations and social media.

• Managed a range of digital and print creative projects with clients spanning technology, hospitalty and pharmacuetical industries. • Developed a deep understanding of the client's creative goals and objectives, and managed resources to both build and maintain the relationship. • Directed all phases of project lifecycle, including development of the creative brief, timeline, internal and external partners, content creation and strategy, and management of scope, budget and quality. • Led meetings (both client and internal), negotiated conflicts, built team dynamics and enabled creative thought processes. • Designed themed websites (Squarespace), e-newsletters, social media graphics, ads (print + web), invitations and branded collateral for 10+ accounts. • Wrote copy for websites, blogs, ad campaigns, and collateral.

• Managed image, reputation and brand of the organization by carefully cultivating and supporting relationships with the media, donors and community partners. • Increased organizational visibility by writing and producing impactful marketing pieces, newsletters, videos, website and social media content. • Orchestrated all aspects of fundraising events, including: creative direction, sponsorship acquisition, marketing and public relations initiatives, procuring vendors, leadership of planning committees and on-site event coordination. • Wrote press releases, talking points, radio scripts, copy for marketing collateral and public service announcements. • Increased sponsorship revenue of signature gala, Chefs’ Feast, by 40% over four years. • Conceptualized and successfully implemented the organization’s first events in outlying service areas, driving overall event revenue by 30% over tenure.

• Solicited, negotiated and secured group room and catering business for this nationally acclaimed Relais and Chateaus property with a fine dining restaurant, Peninsula Grill. • Provided guidance in event design, menu development and vendor selection for conferences, social events, weddings and meetings. • Served as on-site event coordinator, overseeing banquet staff and vendors.

• Provided administrative support to five sales managers, serving as first point of contact for existing and potential clients. • Qualified incoming leads, developed sales proposals and wrote contracts using Delphi Sales and Catering software.