Holly Reville: Director of Marketing & Product Development in Fort Myers Beach, FL

Director of marketing including project management, creation and development of five different start-up brands and repositioning of six existing brands in the retail industry. Develop, execute and promote online and offline marketing strategies designed to drive growth, customer loyalty, lead generation and revenue. New product development from conception to completion including branding, packaging, positioning, pricing, content, domestic/global sourcing of materials/manufacturing, strategic vision, and marketing initiatives. Project management of internal and external resources, consistently prioritizing work flow to ensure all projects are on-time and on-budget. • Creative Director – Managed a team of graphic designers domestic and foreign to create 3 new lines of skincare, kiosk and in-store signage, brochure, email, ad campaigns and any other marketing support needs. • Social Media - Increased Facebook followers by 100% and consumer email database by 10% in one month with social m

Independent contractor for special marketing and sales related projects for various large companies including Road Runner Sports and NTN Buzztime. Successfully worked with all forums of marketing including; brand identity, loyalty programs, viral & social media marketing, animation, publishing, OOH Advertising, Media Kits, print, direct mail, advertising, email campaigns, presentations, TV, radio, search engine marketing (SEM), online ad campaigns, blogging, surveys, research and so much more. • Creative Director – Managed both internal and external graphic designers and web designers to ensure all projects were completed on time and within budget. • Cause Marketing – Created a cause marketing children’s book that supported the children at King-Chavez’s Public Schools and was promoted on Channel 6 San Diego Living. • Research Analysis – Analyzed Nielsen research data, customer segment & Lifestyle data and internal customer survey data to develop a media kit for ad sales. • OOH Adverti

Manager responsible for strategic planning, implementation and quantitative analysis of all creative marketing functions as they relate to new business development programs and Anthony Robbins Platinum Partnership Program. Successfully executed marketing, creative direction, brand building/development, pricing strategies, sales communications and the creation/implementation of systems & procedures. • Project Management- Managing copywriting, creative design, vendor relations, launch, internal and external communications and ROI examination of campaigns. • A/B testing to maximize email revenue/conversions and ongoing analysis of promotions & pricing schedules to support revenue outcomes. Resulting in a 6% increase in open rate. • Market research – Analyzed customer feedback surveys to identify target audience, event marketing reach and satisfaction. Streamlined the process saving $105,000 per year and maintaining the same response rate. • Communication Liaison – Implemented training p

Director of Marketing for boutique hotel group located throughout Southern California and Arizona. Responsible for creation and management of marketing budgets in excess of $1 million, execution of marketing and sales plans, tracking and measurement of advertising campaigns. Established and managed online/web based marketing strategies and programs. Responsible for acquiring and managing new and existing affiliate partnerships. • Graphic Designer - Designed & branded all marketing and sales collateral for 11 hotels • Online Marketing - Optimized online yield management, competitor rate comparisons, corporate partnership contract negotiations & relationships. Grew affiliate revenues by over 350%. Designed, built and optimized online marketing campaigns. Increased search engine ranking and optimized web traffic to increase conversions. • Ecommerce - Developed & engineered; website, email marketing, web analytic, pay-per-click, Google ad words, online advertising, key word generation and