Howard Wellema: in Calabasas, CA

Led the trade assets (beverage equipment) integration of Nestlé Coffee Partners - Solutions Lab (Starbucks Foodservice) into the Nestlé systems, processes, and ways of working to ensure a successful business transition of Starbucks Foodservice into Nestlé. • Drove change, integration, and alignment from an overall business perspective to ensure a seamless transition of the equipment supply chain from a customer perspective. • Led the successful go-live of the new systems, processes, and business model. • Partnered with internal and external stakeholders to bridge gaps, provide solutions, and develop positive and productive working relationships. • Ensured proper staffing and resources within budget to execute the new business model.

Member of the Nestlé Professional Executive and Sales Leadership Teams. Oversaw all internal and external sales communications and ran national sales conferences. Led, inspired, and developed a diverse team of 10 in sales reporting, sales training, sales intranet development and management, sales systems, sales material fulfillment, and trade show/sales event planning. • Developed and ensured flawless implementation of sales incentive programs, broker commission and bonus programs, and sales tools to drive key initiatives and achieve annual sales, profit, and growth objectives. Supported growth of annual sales from $1.1B to $1.5B (2014-2019). • Appointed as lead on significant special projects including Customer Lifecycle Management, resulting in a 10% increase of the customer close rate, as well as the Integrated Commercial Planning Process for Sales, Marketing and Finance that aligned planning and forecasting to achieve year-to-year growth. • Reported directly to CEO and interacted daily with executive leadership to propose innovative solutions to engage and drive a high-performance sales team to achieve organizational goals. Director, Sales Operations and Communications, • Boosted culture, engagement, and motivation through personal passion, cultivating strong relationships, and executing culture drivers such as national sales meetings, "difference-maker awards, " and organizational programs to improve employee morale and company loyalty. • Led, challenged, coached, and developed a direct team of 10 to exceed their business objectives, meet their personal career goals, become long-standing employees, and consistently achieve high performance ratings.

Supported Vice President of Sales, developing and delivering sales and broker tools and communications to drive business and managing special projects. Oversaw sales training programs and led national sales meeting planning and execution. • Developed and successfully executed Sales and Broker Advisory Councils, Sales and Broker of the Year programs, sales incentive programs, and broker programs, including tracking and evaluating return on investment. • Led team to boost productivity by launching first internal sales website (intranet) hosting all sales materials and information in one central location.