Led the trade assets (beverage equipment) integration of Nestlé Coffee Partners - Solutions Lab
(Starbucks Foodservice) into the Nestlé systems, processes, and ways of working to ensure a successful
business transition of Starbucks Foodservice into Nestlé.
• Drove change, integration, and alignment from an overall business perspective to ensure a
seamless transition of the equipment supply chain from a customer perspective.
• Led the successful go-live of the new systems, processes, and business model.
• Partnered with internal and external stakeholders to bridge gaps, provide solutions, and develop
positive and productive working relationships.
• Ensured proper staffing and resources within budget to execute the new business model.

Business Integration Director

Member of the Nestlé Professional Executive and Sales Leadership Teams. Oversaw all internal and external sales communications and ran national sales conferences. Led, inspired, and developed a diverse
team of 10 in sales reporting, sales training, sales intranet development and management, sales systems,
sales material fulfillment, and trade show/sales event planning.
• Developed and ensured flawless implementation of sales incentive programs, broker commission
and bonus programs, and sales tools to drive key initiatives and achieve annual sales, profit, and growth objectives. Supported growth of annual sales from $1.1B to $1.5B (2014-2019).
• Appointed as lead on significant special projects including Customer Lifecycle Management,
resulting in a 10% increase of the customer close rate, as well as the Integrated Commercial
Planning Process for Sales, Marketing and Finance that aligned planning and forecasting to achieve year-to-year growth.
• Reported directly to CEO and interacted daily with executive leadership to propose innovative
solutions to engage and drive a high-performance sales team to achieve organizational goals.


Director, Sales Operations and Communications,
• Boosted culture, engagement, and motivation through personal passion, cultivating strong
relationships, and executing culture drivers such as national sales meetings, "difference-maker awards, " and organizational programs to improve employee morale and company loyalty.
• Led, challenged, coached, and developed a direct team of 10 to exceed their business objectives,
meet their personal career goals, become long-standing employees, and consistently achieve high
performance ratings.

Director, Sales Operations and Communications

Supported Vice President of Sales, developing and delivering sales and broker tools and communications to drive business and managing special projects. Oversaw sales training programs and led national sales
meeting planning and execution.
• Developed and successfully executed Sales and Broker Advisory Councils, Sales and Broker of the Year programs, sales incentive programs, and broker programs, including tracking and evaluating
return on investment.
• Led team to boost productivity by launching first internal sales website (intranet) hosting all sales
materials and information in one central location.

Sales Support Manager

Find out detailed information about Howard Wellema,  in Calabasas, CA

Howard Wellema: in Calabasas, CA

Howard Wellema

Nestlé Coffee Partners/Nestlé USA

Nestlé Coffee Partners/Nestlé USA

Nestlé Coffee Partners/Nestlé USA

Vanguard University