Howie Idelson: Creative for Brands in Pacific Palisades, California
Summary
Activity
Projects
Work experience
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Luftgekühlt Co Founder/Creative Director | 07/2014 - Current
Conceptualize large scale experiential car culture events. Cultivate and manage sponsors and partnerships,
Create and produce integrated activations for partner brands. Design and oversee production for merchandise, Develop and maintain the voice of the brand.
Mechanix Wear USF1 Walmart/EA Games Honda Motocross Fiat American Motorcyclist
Freelance Creative and Strategy for Various Clients and Agencies | 09/2009 - 07/2018
Nike, Oakley, Audi, Troy Lee Designs, Red Bull, Ford, Toyota, Global Rallycross, Discovery Channel, Magpul,
Mechanix Wear, USF1, Walmart/EA Games, Honda Motocross, Fiat, American Motorcyclist Association,
Yamaha, New Era, Power Bar, Shade Sunscreen.
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Maritz Experiential Marketing Group Creative Director | 07/2006 - 09/2009
Activation and brand integration strategies for Toyota's Adrenaline Program which included: Supercross,
Motocross, Dew Tour, X-Games, NASCAR NBA, and Toyota Outdoor Tour. Creative direction and deliverable
management. Direct Design team and production staff.
1 Year Kastner & Partners Sr. Art Director
Develop creative and activation design for Red Bull's Board Sports and Motorsport properties. Most notably,
created the US Formula One Grand Prix Look and executed the activation design elements.
4 Years Deutsch Inc. Sr. Art Director
Award winning Art direction and project management for multiple agency clients including; Mitsubishi
Motors, Coors Light, and DirecTV. Brand identity design and business winning agency pitch-work.
Cal State Long Beach, Industrial Design.
Art Center College of Design, Graphic Design.
All aspects of Creative Direction for Brands, Experiential Creative and Strategy, Creative Project
Management, Event and Display Design, Acute Knowledge of Manufacturing Processes and Materials, Social and Cultural Trend Forecasting
All Forms of Motorsport (11-time National Karting Champion), Surfing, Skateboarding,
Wakeboarding, Snowboarding, Art, Furniture, Architecture, Yoga, Fitness.
Education history
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Connections
Companies (0)
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