Casey Potter: VP, Brand Marketing and Creative in Laguna Hills, CA

Provided creative leadership, brand strategy, and design services to a wide range of clients across lifestyle and performance industries. Delivered authentic, culture-driven creative solutions, from brand identity to campaign execution. Known for translating core brand values into compelling visual narratives that resonate with audiences and build lasting emotional connections.

Led the company’s brand vision, creative direction, and marketing strategy during a period of growth and transformation. Directed multidisciplinary teams of designers, marketers, and content creators to develop and execute impactful brand storytelling across all channels. Championed a unified visual identity and oversaw innovative campaigns that elevated brand awareness and consumer engagement.

Oversaw all brand and creative efforts for an emerging powersports brand. Led the internal brand design and content teams in delivering cohesive, high-impact creative across product launches, social, and owned media. Developed brand strategies rooted in consumer insights and competitive positioning. Collaborated cross-functionally to shape product development through creative vision and emerging market trends. Consistently delivered bold, authentic work that connected deeply with Volcon’s enthusiast audience.

Led creative and marketing strategy for Bell Helmets and other top outdoor and cycling brands, overseeing high-impact design and brand development across digital, print, product CMF, retail, and event channels. Built and mentored cross-disciplinary creative teams, launched culturally resonant campaigns, and played a key role in evolving brand identity systems. Partnered with cross-functional teams on global product launches and collaborations, ensuring consistency and relevance across every consumer touchpoint.

Successfully differentiated the Bell brand in a crowded marketplace. Created effective in-store brand experiences. Expertly executed on-time and on-budget brand marketing and packaging projects.

Delivered global brand identity and design systems for major clients including Motorola, Microsoft, Ford, and Plantronics. Led creative projects across brand, digital, packaging, and environmental. Authored brand guidelines and led client presentations that shaped long-term brand strategy.