Casey Potter: VP, Brand Marketing and Creative in Laguna Hills, CA

Responsible for leading and overseeing all brand strategy, creative direction, and marketing initiatives. My leadership of talented designers, marketers, and content creators, is instrumental in shaping the company's brand identity, ensuring consistency across all channels, and driving innovative marketing campaigns that resonate with our target audience.

Spearheading the entire spectrum of brand marketing and creative initiatives, firmly establishing Volcon’s significance in the market, and elevating its presence across all communication channels. As the leader of brand marketing and creative, I am responsible for devising innovative marketing strategies grounded in consumer insights and a thorough competitive analysis. Working closely with the cross-functional teams, I actively participate in the development of new products by leveraging market research and identifying emerging trends. I also oversee the creation of brand defining content across all platforms, ensuring a cohesive and impactful brand message. Additionally, I lead the development exceptional consumer experiences that foster strong brand loyalty, capturing the hearts of our target audience and forging lasting connections.

Operated a nimble, innovative, and client-focused creative agency specializing in leading creative strategies to expand brands into new markets. Excelling at crafting compelling design solutions that elevate brand awareness and foster meaningful customer interactions. By leveraging valuable consumer insights, I differentiated my clients' brands in crowded marketplaces and flawlessly executed innovative brand experiences that cultivated a deep brand affinity within crucial demographics.

Successfully differentiated the Bell brand in a crowded marketplace. Created effective in-store brand experiences. Expertly executed on-time and on-budget brand marketing and packaging projects.

Expertly designed global branding systems including identities, websites, digital and print advertising, packaging, in-store promotions and signage for a number of high-profile brands, including Motorola, Plantronics, Microsoft, Ford, Symantec and Esprit. Spearheaded design reviews and client presentation. Nurtured positive relationships with prominent clients. Developed essential global brand standard guidelines and style guides to streamline branding processes.