Hugo Aliaga: E-Commerce Merchandiser / Marketing Coordinator in , CA
Hugo Aliaga
E-Commerce Merchandiser / Marketing Coordinator
United States
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Summary
Activity
Projects
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Work experience
Centon Electronics
E-Commerce Merchandiser / Marketing Coordinator | 01/2017 - Current
• Execute online merchandising strategies and coordinating with marketing campaign
• Compile analyze performance data for homepage, collections, email blasts, & product views
• Proficient at using Excel (VLOOKUP & Pivot Tables) for sale, product analysis, & product setup
• Handle ERP system Microsoft Dynamics AX to pull data and product content
• Manage Amazon Online Portal: new/current product builds, data management,& customer reviews
• Setup product content for online retailers: Office Depot/Max, Quill, Walmart, Nordstroms
• Provide support for both company websites: Centon Electronics and OTM Essentials
• Present marketing campaign ideas, product assortments, and report directly to Vice President
• Create monthly promotional calendar ideas and weekly email blasts
• Setup, deploy, and analyze email campaign with MailChimp
• Enhance consumer shopping experience with site audits and changes
• Verify all meta data and page tiles are current to increase Search Engine Optimization
• Impl
Oakley, Inc.
Associate E-Commerce Merchandiser | 06/2014 - 01/2017
• Pulled and reacted to online KPIs to find marketing opportunities and navigation updates
• Managed inventory levels to ensure stock availability
• Created and maintained Seasonal Data Master Lists for Men’s Apparel
• Formulated and presented weekly summaries of top selling styles and categories
• Ran product inventory reports on a weekly basis for product availability & transfers requests
• Built monthly product launches and conduct daily audits
• Worked in fast paced work environment and handle multiple projects with different time frames
• Proposed monthly category or collection ideas to refresh online content
• Built online stories to align with company brand and department needs
• Ensured product assortments, prices, descriptions, and collections are SEO friendly and updated
• Managed top and poor landing pages and recommended strategies
• Reviewed consumer surveys and execute changes within a timely manner
• Proficient at using Hybris System, SAP, and Excel (VLOOKUP & Pivot Tab
Oakley, Inc.
Associate E-Commerce Buyer | 11/2013 - 06/2014
• Assisted Senior Buyer with historical data to buy into future seasons
• Prepared purchased orders for responsible category
• Helped select strong product selections for upcoming seasons and industry trends
• Analyzed color assortment trends for seasonal categories
• Reviewed and suggested assortment plans
• Created & controlled Seasonal Data Master Lists
• Built and launched products by delivery date flows
• Tracked and analyzed product/collection sales
• Coordinated with Planning Team
• Conducted training to assist with Open To Buy
Oakley, Inc.
E-Commerce Content Coordinator | 10/2012 - 11/2013
• Manage all Men’s and Women’s Apparel, Footwear, and Accessories
• Built and maintained data management system
• Created collections and categories based on season
• Controlled Seasonal Data Master Lists for products
• Launched products within specified monthly time frame
• Coordinated with asset management team to track and load images
• Conducted daily audits for accurate copy, images, and product assortments
Oakley, Inc.
Dealer Care Supervisor (Customer Care) | 09/2009 - 10/2012
• Coached and Mentored a team of twelve phone reps and one lead
• Monitored calls and analyzed metrics to meet & exceed service levels
• Partnered with Work Force Planning Team to forecast and adjust scheduling in accordance with volume and business needs
• Performed monthly reviews for team that consisted of coaching and feedback sessions
• Conducted Team meetings on a monthly basis
• Maintained product catalog on the B2B website and Eyefinity
• Provided weekly sales updates for Eyefinity website to upper management
• Worked with Operations Team for special allocation and shipping needs
• Coordinated with Rx Lab for special product allocation, inventory, and shipping needs
• Maintained International Rx accounting, debits, and credits
• Developed and delivered product updates, training material, coaching material
• Maintained New Account Request and Sales Representative inbox
Oakley, Inc.
Optical Department Representative | 01/2008 - 09/2009
• Received incoming Optical Account calls
• Placed, cancelled, checked inventory and order status for all prescription orders
• Made outbound calls for inventory changes, updates, and back orders
• Partnered with Optical Department Coordinators to ensure special requests were fulfilled
• Problem solved situations during call flow
• Provided superior customer service for Dealer Services and Optical Accounts
• Continued to exceed monthly productivity levels
Oakley, Inc.
Optical Department Coordinator | 01/2007 - 01/2008
• Assisted Optical Department Representatives with prescription orders
• Partnered with various departments to allocate stock
• Helped replenish stock inventory in the Rx lab
• Located prescription orders within the lab to problem solve situations
• Placed prescription orders back into process and place new orders
• Notated feedback from accounts, to help improve our completion process
• Maintained Lens Crafter Accounts and assortment overview
• Processed incoming and outgoing packages
Education history
California State University, Fullerton
Degree | 2011 - 2015
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