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E-Commerce Merchandiser / Marketing Coordinator

Marketing & Sales

With my 8-years of experience in the Action Sports, E-commerce, and Account / Customer Service industries, I feel I am well-suited for this position.  As a Account / Customer Service Supervisor, I have gained valuable knowledge regarding account / consumer service & trends, sales, product knowledge, and multi-tasking projects. As I earned my BA in Business, my Finance classes taught me a clear understanding of strategic analysis, changing trends, research skills, and project management. In my current position, I am up against fast-paced, non-stop online shopping industry, supporting the AFA Senior Buyer/Planner, formatting, managing, and analyzing extensive data files/reports.  At the same time I am always formulating and presenting summary charts of sales trends, propose changes & solutions, and strategic planning of future business needs.

I am independent, strategic and highly motivated in my daily tasks, resulting in proficiencies in problem solving, data analysis, sales, and KPI reporting. I enjoy working in an environment that is ever-changing, adaptable, supportive of last minute business changes, and believe in whatever it takes to make the business successful. I work well independently, but working as a team, I am always ready to support others to exceed business expectations. Being humble and opened minded in learning new things has always been part of my foundation as an employee. Every day at work for me is treated as if it’s my first day.


•	Execute online merchandising strategies and coordinating with marketing campaign
•	Compile analyze performance data for homepage, collections, email blasts, & product views
•	Proficient at using Excel (VLOOKUP & Pivot Tables) for sale, product analysis, & product setup
•	Handle ERP system Microsoft Dynamics AX to pull data and product content
•	Manage Amazon Online Portal: new/current product builds, data management,& customer reviews
•	Setup product content for online retailers: Office Depot/Max, Quill, Walmart, Nordstroms
•	Provide support for both company websites: Centon Electronics and OTM Essentials
•	Present marketing campaign ideas, product assortments, and report directly to Vice President
•	Create monthly promotional calendar ideas and weekly email blasts
•	Setup, deploy, and analyze email campaign with MailChimp
•	Enhance consumer shopping experience with site audits and changes
•	Verify all meta data and page tiles are current to increase Search Engine Optimization
•	Impl

•	Pulled and reacted to online KPIs to find marketing opportunities and navigation updates
•	Managed inventory levels to ensure stock availability
•	Created and maintained Seasonal Data Master Lists for Men’s Apparel
•	Formulated and presented weekly summaries of top selling styles and categories
•	Ran product inventory reports on a weekly basis for product availability & transfers requests
•	Built monthly product launches and conduct daily audits 
•	Worked in fast paced work environment and handle multiple projects with different time frames
•	Proposed monthly category or collection ideas to refresh online content
•	Built online stories to align with company brand and department needs
•	Ensured product assortments, prices, descriptions, and collections are SEO friendly and updated
•	Managed top and poor landing pages and recommended strategies
•	Reviewed consumer surveys and execute changes within a timely manner
•	Proficient at using Hybris System, SAP, and Excel (VLOOKUP & Pivot Tab

Associate E-Commerce Merchandiser

•	Assisted Senior Buyer with historical data to buy into future seasons
•	Prepared purchased orders for responsible category
•	Helped select strong product selections for upcoming seasons and industry trends
•	Analyzed color assortment trends for seasonal categories
•	Reviewed and suggested assortment plans
•	Created & controlled Seasonal Data Master Lists
•	Built and launched products by delivery date flows
•	Tracked and analyzed product/collection sales
•	Coordinated with Planning Team
•	Conducted training to assist with Open To Buy


Associate E-Commerce Buyer

•	Manage all Men’s and Women’s Apparel, Footwear, and Accessories
•	Built and maintained data management system
•	Created collections and categories based on season
•	Controlled Seasonal Data Master Lists for products
•	Launched products within specified monthly time frame
•	Coordinated with asset management team to track and load images
•	Conducted daily audits for accurate copy, images, and product assortments


E-Commerce Content Coordinator

•	Coached and Mentored a team of twelve phone reps and one lead
•	Monitored calls and analyzed metrics to meet & exceed service levels
•	Partnered with Work Force Planning Team to forecast and adjust scheduling in accordance with volume and business needs
•	Performed monthly reviews for team that consisted of coaching and feedback sessions
•	Conducted Team meetings on a monthly basis
•	Maintained product catalog on the B2B website and Eyefinity
•	Provided weekly sales updates for Eyefinity website to upper management
•	Worked with Operations Team for special allocation and shipping needs
•	Coordinated with Rx Lab for special product allocation, inventory, and shipping needs
•	Maintained International Rx accounting, debits, and credits
•	Developed and delivered product updates, training material, coaching material 
•	Maintained New Account Request and Sales Representative inbox 


Dealer Care Supervisor (Customer Care)

•	Received incoming Optical Account calls
•	Placed, cancelled, checked inventory and order status for all prescription orders
•	Made outbound calls for inventory changes, updates, and back orders
•	Partnered with Optical Department Coordinators to ensure special requests were fulfilled
•	Problem solved situations during call flow
•	Provided superior customer service for Dealer Services and Optical Accounts
•	Continued to exceed monthly productivity levels


Optical Department Representative

•	Assisted Optical Department Representatives with prescription orders 
•	Partnered with various departments to allocate stock 
•	Helped replenish stock inventory in the Rx lab
•	Located prescription orders within the lab to problem solve situations
•	Placed prescription orders back into process and place new orders
•	Notated feedback from accounts, to help improve our completion process
•	Maintained Lens Crafter Accounts and assortment overview
•	Processed incoming and outgoing packages


Optical Department Coordinator

Find out detailed information about Hugo Aliaga, E-Commerce Merchandiser / Marketing Coordinator in , CA

Hugo Aliaga: E-Commerce Merchandiser / Marketing Coordinator in , CA

Hugo Aliaga

Centon Electronics

Oakley, Inc.

Oakley, Inc.

Oakley, Inc.

Oakley, Inc.

Oakley, Inc.

Oakley, Inc.

California State University, Fullerton