Ian Kayler: Senior Business Manager in Monument, Colorado

Summary
Activity
Projects
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Work experience
Fownes Brothers
Senior Business Manager | 02/2023 - Current
Achieved impressive revenue growth with existing partners by implementing innovative business growth strategies to strategically target high-value clients.
Secured new sources of revenue, leading to a remarkable increase in overall revenue for the company.
Managed the national and international scope for licensed brands, including UGG, Vans, Dickies, and more, resulting in a strengthened brand presence globally.
Cultivated and nurtured business relationships with renowned brands like Orvis, VF Brands, Black Diamond, Filson, Canada Goose, Justin Boots, Browning, and others, contributing to a substantial increase in business expansion.
Spearheaded the growth of active lifestyle brands in outdoor lifestyle, skiing, snowboarding, running, cycling, and more, achieving significant market penetration and an increase in market share.
Fownes Brothers
Senior Business Manager | 01/2023 - Current
New York
* Achieved impressive revenue growth with existing partners by implementing innovative business growth strategies to strategically target high-value clients.
* Secured new sources of revenue, leading to a remarkable increase in overall revenue for the company.
* Managed the national and international scope for licensed brands, including UGG, Vans, Dickies, and more, resulting in a strengthened brand presence globally.
* Cultivated and nurtured business relationships with renowned brands like Orvis, VF Brands, Filson, Canada Goose, and others, contributing to a substantial increase in business expansion.
* Spearheaded the growth of active lifestyle brands in outdoor lifestyle, skiing, snowboarding, running, cycling, and more, achieving significant market penetration and an increase in market share.
Granite Marketing
Regional Brand Manager | 01/2018 - 12/2023
Colorado/New Mexico/Utah/Wyoming
* Exceeded sales growth exponentially across all brands including Dickies, Industrial Revolutions, ENO, Gregory, Asolo, and more within designated territory
Utilized business development for acquisitions of new retailers as well as qualified active lifestyle vendors to build a profitable and successful pipeline and growth plan.
* Develop and arrange a plan of action for daily, weekly, and monthly agenda requirements to execute a successful and ambitiously positioned sales goal.
* Created and designed significant social SEO and email marketing campaigns for product knowledge, event invites and trade show times and locations to a base of 5000+ retailers nationwide.
* Excellent time and scheduling management utilizing CRM and strategic planning software prioritizing account organization.
* Traveled extensively throughout the Rocky Mountain territory including, Colorado, New Mexico, Wyoming, and Utah effectively and efficiently to minimize expense and maximize sales opportunities.

Eagles Nest Outfitters
Sales Rep | 07/2018 - 02/2023
Granite Marketing
Regional Sales Manager | 07/2018 - 02/2023
Exceeded sales growth exponentially across all brands by over 65% within designated territory.
Built sales driven goals with key brands such as Dickies, Industrial Revolution, ENO, Gregory, Asolo, Toad and Co, and more.
Prospected new retailers through various channels of communication, including national and regional trade shows, as well as qualified active lifestyle vendors to build a profitable and successful pipeline and growth plan.
Develop and arrange a plan of action for daily, weekly, and monthly agenda requirements to execute a successful and opportunistic positioned sales goal.
Created and designed exceedingly successful social SEO and email marketing campaigns for product knowledge, event invites and trade show times and locations to a base of 5000+ retailers nationwide.
Excellent time management and pipeline scheduling utilizing CRM and strategic planning software to help navigate which accounts to focus on and when.
Built unique and successful objectives by creating strategies and tactics for vendor growth which was personally managed and employed by the entire sales agency.
Traveled extensively throughout the Rocky Mountain territory including, Colorado, New Mexico, Wyoming, and Utah effectively and efficiently to minimize expense and maximize sales opportunities.
Excelled as the foremost liaison between customer and marketing management.

Asolo USA
Sales Rep | 07/2018 - 02/2023

Gregory Mountain Products
Sales Rep | 07/2018 - 02/2023

Toad&Co
Sales Rep | 07/2018 - 02/2023
Dickies
Sales Rep | 10/2019 - 05/2020
IFA Prowear
Managing Director | 01/2013 - 12/2018
* Orchestrate the superlative design and development of products and fabrics to achieve extensive growth in sales, creating unique and progressive value to the fast-paced apparel industry.
* Established a productive marketing niche while leading marketing and fashion trends to build revenues year-over-year, expertly utilizing and managing social media platforms.
* Drove brand engagement through the design and development of a fully functional e-commerce website with marketable images, generating a recognizable brand for customers.
* Assess customer needs and desires to revamp organizational direction and facilitate maximum growth.
* Generate strong customer and B2B relationships with industry leaders, including Vail Resorts (SSV), Powdr Resorts, and REI, by facilitating transactions and resolving issues across their entire lifecycles.
* Use best practices to manage all areas of the company (apparel design, logistics, financial planning, financial management, event planning, SEO) and employees, including the nationwide sales force.
IFA Prowear
Managing Director | 01/2013 - 07/2018
Orchestrate the superlative design and development of products and fabrics to achieve extensive growth in sales, creating unique and progressive value to the fast-paced apparel industry.
Established a productive marketing niche while leading marketing and fashion trends to build revenues by 15% year-over-year, expertly utilizing and managing social media platforms.
Drove a 40% boost in brand engagement through the design and development of a fully functional e-commerce website with marketable images, generating a recognizable brand for customers.
Assess customer needs and desires to revamp organizational direction and facilitate maximum growth.
Generate strong customer and B2B relationships with industry leaders, including Vail Resorts (SSV), Eldora Mountain Resort
(Powdr), and Outdoor Retailer (OR) by facilitating transactions and resolving issues across their entire lifecycles.
Use best practices to manage all areas of the company (apparel design, logistics, financial planning, financial management, event planning, SEO) and 18 employees, including the nationwide sales force.

Spyder Active Sports
Tech Rep | 09/2012 - 07/2014
Sought as the leading potential client caller, and delivered a record-breaking number of first-call resolutions.
Demonstrated tact and consummate professionalism in high-stress situations.
Recognized diverse customer needs and provided specialized support to drive success.
Demonstrated superb product/service knowledge, provided each account with the optimal sales tool.
Education history
Colorado State University
Bachelor of Arts
Colorado State
bachelors
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