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Director of Marketing

Marketing & Sales

I'm the Marketing Director for HooplaHa - Life with a Smile, a multi-platform digital brand specializing in spreading happiness, positivity and inspiration across an increasingly cynical web. In this role I lead the company's B2C marketing efforts, creating and managing promotional campaigns across both social and traditional media that have driven over 70 million video views, 10 million pageviews and have reached nearly 800 million people on Facebook alone. I have cultivated strategic partnerships with organizations including SoulPancake, Chicken Soup for the Soul, DoSomething and GoodNet that have led to exciting coventures. 

I've also taken on the role of Project Manager for the company's first mobile app Vidoozi, an innovative tool that let's people easily create short videos that tell a story. 

Before joining HooplaHa, I worked a wide array of jobs — everything from working various production roles in independent film, being an entertainment journalist and critic, doing tech support for a major telecom, to cutting my teeth at a small PR agency at the dawn of social media marketing — to satiate my ever-present hunger to try something new.

I’m passionate about having a positive impact on the world, both personally and professionally, and strive every day to live up to that goal. I like to take on a lot of responsibilities and have the confidence in my ability to see them through. At every stop in my professional journey I have quickly risen to a leadership position. I particularly love leading teams of similarly passionate people to achieve a shared goal, not just by instruction but also through action. I’m a big proponent of leading by example and being in the trenches. There’s nothing more satisfying than sharing a win.

I’m always interested in hearing from former colleagues, fellow creative and marketing specialists, new opportunities, or just interesting folk; so feel free to contact me if you’d like to connect.

As is the case with most startups, one's title does not truly encapsulate all that one does. While my official role is that of a Marketing Director I wear a multitude of hats at HooplaHa. My responsibilities include but are not limited to:

- devising and executing all marketing plans (social, digital, traditional)

- lead strategist

- handling all ad buying and creatives (Outbrain, Taboola, Google AdSense, YouTube Ads, Facebook Ads, Twitter Ads, Bing Ads, StumbleUpon Discovery)

- analytic reporting and analysis

- creative direction lead (including graphic/web design)

- in-house tech lead

- website ad integrations (DoubleClick, Taboola)

- handling all administrative duties on company accounts (Google for Business, YouTube, Wordpress, Social Media, JW Player, etc.)

At the end of 2013 I took the lead on HooplaHa's first mobile app called Vidoozi, an intuitive video creation platform for iOS. Having guided the app from inception to market in November 2014, I continue to manage further updates and driving user acquisition. Among my responsibilities:

- lead strategist and developer liaison

- creative asset development

- managing development process

- in-house QA/QC

- using analytic and monitoring tools (including iTunes Connect, Google Analytics for Mobile, Mobile App Tracking, Crashlytics, App Annie, Mobile Dev HQ, Apptentive) to measure strategy effectiveness

- created official website (www.vidoozi.com)

- handling all marketing from press to user acquisition/engagement

Project Manager

Find out detailed information about Imran Jaffery, Director of Marketing in Norwalk, CT

Imran Jaffery: Director of Marketing in Norwalk, CT

Imran Jaffery

HooplaHa.com

HooplaHa.com

University of Connecticut