Irene Tatay Margarit: in Denver, CO

As an account executive I managed advertising campaigns for a very broad list of clients such as Adidas, Reebok, Vodafone, Orangina, Burger King, Nestle, Microsoft and many more. Besides creating TV, Print, Radio and Digital campaigns, we helped their brands grow at the same pace as their target group's were growing. We created brand experience through big events so that the public could feel the brand and be part of it.

As a junior strategic planner we help brands create or continue to grow their brand personalities by investigating our target group, finding out what they were into or what they did not like. Later, we would develop advertising campaigns in line with these findings. My most important clients were Heineken, McDonald's Ireland, Nivea and Audi.