Iris G: Creative Director + Designer in Orlando, FL
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Consultant
Creative Director + Designer | 03/2018 - Current
Currently open for freelance opportunities and collaborations. Let's chat!
Consulting on Branding initiatives. Design for Packaging, Apparel, Styleguides, Product Development, Branding, Logo Design, Product Photography and Social Media Design assets.
Select clients:
• Jerry Leigh of California
• UCLA
• Grupo Ruz
• Barco Uniforms
• Consensus Digital Media
• NECA
• Real Women Now (Division of NECA toys)
• Skyrocket Toys
• Zag Inc.
• Harvard Westlake
www.beezdesignsinc.com
Tiltworks
Senior Art Director | 11/2021 - 02/2023
Senior Art Director for licensed apparel and consumer goods for clients such as Disney Parks, Universal, DreamWorks, Harley Davidson, Nickelodeon, Ron Jon Surf Shop, Sesame Place, SeaWorld, Harry Potter World, Hard Rock Cafe, PetSmart, Petco, etc.
Lead the Pets Division for art direction and conceptual product development of pet toys, accessories and apparel for licenses such as Disney, Marvel, Star Wars, Sesame Place, Ron Jon Surf Shop, and Hard Rock.
Jerry Leigh of California
Art Manager/Art Director | 05/2019 - 06/2020
Managing and art directing a team of artists on multiple, simultaneous design concepts, fashion line looks and projects for children’s licensed apparel. Streamlining daily processes for reduction in errors, eliminating redundancies, and shortening design time lines with Pre-Prodution team.
Contributing fresh ideas and insight to strategically enhance the brands and appeal to target markets, while keeping in line with company direction and objectives. Meeting company expectations for sales and pro fitability for major retailers such as Target, Walmart, Macy’s, Nordstrom, Kohl’s, Tilly’s, Burlington, Costco and Ross.
Daily review and approvals for designs, colors and techniques of vendor samples. Monitor and evaluating performance and contributions in attaining business goals and objectives of direct reports and providing feedback and development opportunities.
Rebranding of Dickie’s Girls fashion line.
Partnering with Disney, Warner Bros., Universal, MGA and VStar Entertainment Group for style guide and brand assurance.
Jakks Pacific
Senior Art Director | 10/2016 - 03/2018
Girls Toys Disney Licensing
Art directing and managing a team of package designers on multiple Disney licensed properties;
Disney Princess, Tangled, Elena of Avalor and Frozen. Collaborating with the Disney licensing team.
Art Directing photo shoots with talent and product.
Walt Disney Company
Senior Designer/Art Director | 10/2010 - 10/2010
• Senior Package Designer/Art Director for multiple lines of Disney Consumer Products.
• Creating and developing line looks which convey Disney story-telling across packaging.
• Managing a team on multiple simultaneous projects each quarter.
• Collaborating with the STAR WARS and MARVEL brands to carry forth brand identity on packaging for The Disney Store.
• Directing Licensees on STAR WARS, MARVEL, Disney Baby, and Disney Junior brands to ensure brand equity and consistency throughout packaging.
• Managing multiple lines of business such as Home, Table Top, Small Toys (Souvenirs), City Specific, Boys Toys & Role-Play for both Marvel and Star Wars, Disney Baby, Kids Accessories & Swim, Sleep, Vinylmation, All Holiday Categories and Disney Collection.
• Developing style-guides and design guides.
• Creating segment logos and packaging concepts for Disney and Pixar franchises.
• Engineering dielines and developing concepts for innovative packaging to showcase product.
Freelance
Senior Designer | 11/2009 - 10/2010
Creating Packaging for the following clients:
• Spin Master Toys
• hyfn.com
• Lakeshore Learning Materials
• JAKKS Pacific (TNA Wrestling®, UFC®, Pokémon brands)
Mattel
Art Director | 06/2008 - 09/2009
Hot Wheels Boy Packaging Brand
• Developed layouts from concept to completion of various Hot Wheels product packaging for major retailers.
• Managed five production artists on multiple simultaneous projects.
• Directed licensee vendors providing guidelines ensuring Hot Wheels brand identity and quality.
• Managed illustration and sketch artists on maintaining Hot Wheels style packaging design. As well as directed photo shoots with talent for Hot Wheels track set and play set packaging.
• Created and developed line looks and logos for Hot Wheels segments.
• Introduced new scheduling model to ensure deadlines were met across multiple lines.
Sideshow Collectibles
Senior Graphic Designer | 11/2007 - 05/2008
• Created designs for Sideshow Collectibles exclusive licensed brands for retail distribution and direct consumer sales.
• Developed graphics and layouts from concept to completion of various retail product packaging.
• Designed corporate identity, marketing materials, trade show booth signage, retail posters, order forms, sell sheets, and merchandizing apparel.
DC Comics Inc.
Lead Package Designer | 10/2006 - 11/2007
• Designed retail product packaging for DC Comics toys and collectible statues.
• Produced promotional materials including retail posters, order forms, sell sheets, displays, and various other packaging materials.
• Photo retouching for DC Comics Direct and DC Comics Unlimited Departments.
Random House Inc.
Graphic Designer | 01/2005 - 05/2006
• Designed CD packaging and photo retouching for Random House Audio, Children’s Listening Library, Books on Tape, Fodor’s Travel,
and The Princeton Review Marketing Departments.
• Worked as a liaison between Marketing departments and designers in creating samples and communicating requirements to design team.
• Created promotional materials including brochures, catalogs, order forms, sell sheets, and displays.
• Held design session meetings with marketing departments and designers to meet deadlines.
Education history
Long Island University
Bachelor of Fine Arts | 2000 - 2004
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