Israel Aznar: in WESTON, FL

? Managing the leading Swiss Watch Brand in the Latin American, Mexican & Caribbean Market, increased the sales performance over 55 Mio. USD revenue & double-digit CHF millions profitability into a high performing luxury & fashion Brand Icon in the territory and increased strategically the regional product perception. ? Budget Plan & Investments, Product Pricing Management according to international Brand Policy & in line with the countries specifications and risk assessment ? Managing the market research in emerging trends, brand’s P&L, creating & using Markets Data Analytics, overpassing budgeted sales & improving profitability over the years ? Strategic leadership in local market teams & optimizing market operations development of the brand, measure and report performance and assess ROI & KPI’s. ? Responsible for developing, implementing, and monitoring 360° LatAm Regional Campaigns, PR/Press releases, aggressive Go-to-market & Event/Meeting activations, Traditional & Digital Marketing, Communication & Market Merchandising Strategy Inspiring Brand Values & Philosophy, leveraging the expertise of cross-functional business partners to achieve business goals and maintaining strong Key Relationship. ? Representing the company within the Business Landscape as Brand Ambassador, understanding competitors and their operations, ensure Retail Operations, Client support & lead customer experience engagement, and partnering with internal HQ departments (Coaching, Legal) & teams to improve customer retention & loyalty. ? Manage and supervise Distribution Operations (Budget/Forecasting, LE & MTD/YTD Sales Figures), optimize market needs in Product Category Assortment Planning, internal audits & operation/inventory control (qualitative/quantitative) and take accordingly sales actions, Regional Supply Chain Management, improving growth strategy in sell-in/out figures (Offline/Online, B2B/B2C), managing own corporate retail and commercial team through innovative & proactive leadership, develop regional e-commerce sales and driving business growth & daily analytics. ? Monitoring & follow up with local HR Office the Recruitment Procedure such as hiring talent & train Workforce in line with Brands Plan and Values ? Establish & support Retail Projections, identifying new profitable & qualitative Business Development Opportunities to leverage growth across territories, working with local legal authorities, Franchise/Key Accounts and Customer Service

Preparing, supervising and leading Marketing & Communication Plan/Budget/Investments in line with HQ Guidelines within the Latin American Markets. Lead Business and Sales Strategy in selective Distribution Channels in the LatAm Region and incorporate Sales Plan/Growth via Network Expansion and productivity improvements. Establish and support Projections and Expansion of Retail Structure in the concerned markets, such as managing the Store Operations and Customer Service with local distributor and control the application of the Strategies and Plans to achieve sales results.