Ivette Ramos: Global Product Manager, Properties Manager in Anaheim, CA

Drove global sales, branding, merchandising, media, public relations, and new media; honed corporate image, communications, and overall customer strategy for the global online retailer. Optimized digital properties, E-Commerce channel, and SEO best practices. • Lead the marketing team with ten direct reports. Responsible for the execution of marketing initiatives, and the development of strategic revenue-driving email marketing campaigns. • Executed strategies to increase quality subscriber list and generate higher conversion rates through A/B testing, updating Preference Center for better email segmentation, "Win Back" and "Abandoned Cart" campaigns with Anti-Gaming thread, Opt-down, and Transactional series utilizing sales notifications, product up-sells, review requests and promotional incentivizing. • Delivered the company's strongest financial results in 4 years, bucking the industry downward trend, and grew internal operations by more than 25%. • Successfully integrated a new tier of high-end products into inventory. • Implemented new policies and procedures to maximize efficiency and streamline delivery of digital marketing campaigns.

Director, Sports Marketing: Global Communications & Athlete Operations Manager, Sports Marketing & Public Relations Helped discover new markets and facilitated company entrance into previously untapped business categories. Drove overall product awareness, activated strategic sponsorships, industry alliances, and event-driven global marketing efforts. Conducted extensive grassroots sales efforts targeting elite young athletes to build brand awareness and reach. Responsible for internal and consumer-facing communications on a global level. Utilized close relationships with the athletes to acquire feedback and advise on future product development. • Pioneered customized E-Commerce customer buy-in program generating $1+ million in new revenue annually • Launched a new product category, which combined with tennis legacy delivered $100 million in revenue within 4 years and generated 3 years of triple-digit growth. • Engineered a strong presence on-site at special events, expos, and trade shows by customizing top of the line, interactive booth experiences utilizing brilliant graphics and expert merchandising to engage consumers and elevate brand perception. • Informed global teams of all sports marketing initiatives. • Produced sponsorship contracts from the negotiation stage to the execution of terms throughout the life of the contract. • Identified and cultivated rising corporate talent, providing tools and training for their future advancement.