Ivy Andrade: in SAN DIEGO, CA

Project management including planning and developing timelines for Medicare Annual Enrollment Period in conjunction with Marketing Communications team and outside vendors.

Developed and managed programs and strategy to grow business and KPIs--increasing engagement during COVID. Creative campaign strategy, development, and execution through CRM and integrated marketing. Digital: revamped and streamlined website, managed social media, email with agency, email and blog creation. Offline: collateral development, photo/ video script writing and shoot management, and customer/community management. Managed LinkedIn optimization and recruitment with HR input.

5/2016-5/2018 Managed marketing projects for Individual Medicare Advantage and Prescription Drug plans. Worked with internal sales teams to develop materials for Annual Enrollment Period, Age-In, and Lock-In. Developed marketing for outreach sales member engagement program.

Managed integrated marketing program with creative agency to develop and execute direct mail, direct response TV, online and newspaper ads, out of home and freestanding insert deployment and delivery for Medicare annual enrollment. Content creation with creative and compliance reviews.

Implemented marketing campaigns, managed creative execution, direct mail, advertising, ROI measurements and retention campaigns.

Managed B2B projects on healthcare reform; developed email marketing content and design using ExactTarget; managed collateral development and broker portal development.

Created integrated marketing strategy for and managed new product launch aligning business lines from web strategy and development to increase sales via partners; developed and implement direct, email, and collateral campaigns with extensive involvement in editorial planning, copywriting, content creation and survey analysis; email campaign management using ExactTarget.