Jackie Varela: Senior Designer in San Francisco, CA

Lead execution of catalog art direction and design for First Ascent, Motion, Travex, SportShop, & OFG series •Create brand inspired catalog pages that appeal to the Eddie Bauer customer •Concept and execute new acquisition catalogs to grow customer base •Partner with photo team to develop the look and feel for on-body photography and product still life •Partner with design and merchant teams to determine creative execution based on business needs

Provided clean, innovative and appropriate visual communication to outdoor industry clients •Designed marketing collateral for Adidas Skateboarding, Snowboarding, Action Sports, and other outdoor companies •Created print advertising, web, and video campaigns for Adidas Skateboarding and Snowboarding

Created brand visuals brought to life through the worlds of art, music, action sports and street culture •Assisted Girls Art Director with catalogs, photoshoots, web design, advertisement, and marketing requests •Produced footwear and apparel catalogs involving photoshoots, layouts, design, photoshop correcting, and proofing •Updated and designed Vans Girls sites including the blog, product site, and main website •Assisted the marketing art department with POP and any creative requests including retail visuals

PRODUCT COORDINATOR •Contacted companies to request product for the 2010 Gear Guide and Surplus columns •Collected, organized, and prepared images for the Gear Guide Well including board, boots, and bindings •Designed layouts and proofed the Gear Guide Well in addition to coordinating the outerwear photoshoot ART INTERN september 2008 to december 2008 •Executed design for department sections •Reviewed blue line errors and emended corrections •Designed website for girls sub-page and TWS myspace •Researched concepts and inspiration for feature articles and various projects