Jacob Bullock: in Portland, OR

• Designed and developed a highly technical running pack specifically for run commuters • Leveraged consumer insights, design thinking, and market research to empathize with consumers and understand underlying needs and wants for a better product design • Immersed in the life of a run commuter to conceptualize that run commuters want STORAGE TO FEEL LIKE IT'S AN EXTENSION OF THEIR BODY

• Operate the University of Oregon Sports Product Management LinkedIn page • Create engaging content and share relevant news in the sports and outdoor industries that best align with the program's target audience (brands, industry leaders, and current/prospective students)

Strategize various marketing techniques to strengthen and sustain the connection between students and outside employers within the Lundquist College of Business • Created visual ad campaigns around campus and boosted promotion on social media channels to reach different demographics of students in order to communicate professional development opportunities • Recommended and initiated a re-branding to the Career Services social media platforms, creating a more engaging and welcoming space for students to interact with content that aligned with our mission to connect each student within the School of Business to land a career post-graduation

• Analyzed customer segmentation data from a survey of 987 local consumers regarding their entertainment preferences • Micro targeted a core consumer audience on social media, designing and launching a targeted ad to drive sales to Trail Blazer games. The performance of our ad informed the Blazers digital ad strategy for the 2019-2020 season • Saw a Return on Marketing of $85.23 in revenue per every $1 spent • Authored a report for the Trail Blazer's management on how to engage and communicate with their core consumer • See attached document that highlights my work that was presented to Portland Trail Blazers

• Represent the University of Oregon student body to guide the annual operations of The Duck Store • Influence key capital investments to philanthropic decisions between The Duck Store and the University of Oregon

• Partnered with the accounting and finance teams on day-to-day operations consisting of footing and cross-footing financial statements • Compiled necessary documents on a quarterly basis for the Securities and Exchange Commission • Collaborated with other team members to strengthen the process of storing financial files and data using Six Sigma principles

• Conducted focus groups, immersive observation studies, and in-depth surveys