Jacob Ron: Vice President in New York, NY

Primary account lead and day-to-day client relationship manager across Anheuser-Busch (Busch Beer & Natty Light), Red Bull Media House, NOBULL, TaylorMade Golf and Reebok (2016-19) accounts, planning and executing strategic media relations and influencer marketing campaigns, product launches, events, content creation and integrated marketing campaigns. Lead creative ideation, client sell-in and campaign execution of 12 annual (24+ total) proactive earned media campaigns for Busch Beer in ‘19-20, including six Innovation Sabre and four Shorty Award-nominated campaigns Served as lead producer on video and photo shoots for campaigns for Busch and Reebok, managing budgets exceeding $250k, including selection of directors, production partners, talent. shoot execution and logistics Leverage clients’ league and athlete partnerships including NASCAR, PGA Tour, Tiger Woods, Rory McIlroy and J.J. Watt to maximize brand relevancy and product storytelling to media and consumers Oversaw nine-month campaign to launch new Reebok Sole Fury shoe in 2018-2019, including the identification of six influencer talent participants, production of campaign photo and video content, media relations strategy and execution, and launch event moments with influencer partners Organized 20+ press trips and media events in 2017-20 across all accounts, including conceptualization, planning and execution, logistics coordination, media outreach, content capture, and client management

Supported planning and execution of PR campaigns and product launches for AXE, AXE Hair and Unilever Men’s Personal Care brands Launched new line of AXE Hair shampoos by developing “Hair Prime” brand campaign, and planning and executing media event with Matt Harvey, resulting in over 350M earned media impressions Coordinated two Super Bowl activations for AXE Hair, booking 40+ interviews for sports talent on Radio Row to support new product launches Advised on celebrity talent identification based on budget and brand goals for campaigns across AXE and Unilever Men’s campaigns, recommending Michael B. Jordan, Matt Harvey, Ryan Tannehill and more Developed media materials for brand campaigns and launches, including press releases, Q&A documents and briefing books for Unilever executives, also handling key message development for talent and spokespeople

Worked on up to five concurrent, and over 12 total account teams supporting executive visibility & corporate communications campaigns Accounts serviced included Campbell’s Soup Co, Harley-Davidson, QVC, Nike Foundation, Sochi 2014 Olympic Planning Committee, General Motors, Bausch + Lomb, BAE Systems Inc. Secured placements for C-Suite executives in top tier outlets, including TIME, The New York Times, Bloomberg BusinessWeek, Forbes, The Economist, AdWeek, USA Today Participated in account activities including campaign planning and strategy, briefing documents, media tracking, research, media audits, press release writing and distribution