Jacob Rouse: in San Diego, CA

Deliver friendly and efficient service to ensure a pleasant dining experience for all guests. Accommodate parties throughout their meal by catering to their needs as they arise, and delegating duties among the bussers, hosts, and servers to provide thoughtful and quality service.

Assisted the Brand Development Manager in content creation, brand strategy, and social media marketing for eCommerce brands in the surf, lifestyle, and music industries. Responsible for generating analytics reports and analyses of marketing clientele’s competitive landscapes. • Crafted and pitched more than 100 social media influencers for Vessel Bags – generating more than 20 social media posts with an average of 1-2K "likes" each, and landed media clips in Forbes, Caseology, and Threadless. • Spearheaded competitor analyses for Futures Fins, evaluating 10 surf companies’ UX/UI design of email sign-up forms and campaigns, as well as social media auditing with an emphasis on consumer engagement, followers, and posting cadence.

Served as the main researcher, interviewed customers on various features of vehicles, and instructed them as they drove along a mapped-out course. Validated customer responses through a series of inquiries at key points on the course, and synthesized that data for future design guidance.