James Addonizio: in Oceanside, CA

• Responsible for the West half of the US Wholesale Action Sports Accounts (Rockies-Hawaii) • Lead team of 3 in-field Marketing Coordinators. • Work cross functionally with the product merchandising team to align seasonal marketing plans. • SMU & OMU briefing and creative production; plan and execute athletes, photographers, and product for launch dates and events. • Created custom video highlights with athletes for their collections for all channels of media. • Oversee wholesale flow team for skate, surf, snow, and bmx categories, consisting of 120+ athletes. • Manage West marketing budget - including up-to-date tracking throughout the year. • Market travel, plan & host product launch events. • Go-to-market process - build product and marketing calendars, and overall product planning cycle.

• Responsible for seasonal marketing strategies, & in-store executions for the Wholesale Core Channel. • Ordered, shipped, and installed fixtures, Stock and Seasonal POP, and custom Visuals. • Strategic product marketing and brand priorities within territory. • Supported the GTM process with the development of seasonal planning documents, seasonal and event recaps, account visit summaries, and being the eyes and ears in the field. • Built strong account relationships and flow promotional products to key shop personal and sport specific influencers.

• Responsible for keeping all Vans imagery and products up to Vans standards. • Installed product fixtures, custom 3D window displays, window vinyl, and merchandising products. • Worked closely with Territory Sales Reps to maintain a Visual Marketing Calendar. • Updated Smartsheet with duties performed at accounts. • Created relationships and strategies with accounts to gain real estate and ensure Vans has the best brand representation.