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James Shields: in boulder, CO

James Shields

boulder | United States
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Industries
Bike
Outdoor
Snow
Surf
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image Burnwater (Dragon Boat Carbon Paddle Manufacturer)

Burnwater (Dragon Boat Carbon Paddle Manufacturer)

Production and Operational Manager as well as Sales and Marketing Assistant | 09/2016 - 11/2016

o Production and employee scheduling, which involved coordination with the sales department in predicting demand and matching production supply. o Creation of multiple Inventory systems to track and record production and allow for better communication between department o Installation of a quality control system that would track employee’s work to improve quality reassurance. o Implementation of a skill set level sheet that helped organize employees based on skill competencies. o Organization of the scattered procedural information into a clear and manageable system that increased operational c o Assisted head of Sales with contacting leads and formulating sales and marketing strategies to increase sales base. o Helped coordinate field marketing events and worked with head of sales in direct sales at events as well as networking with event organizers and complementary businesses. o Helped compose a directory of contacts in preparation for the CRM system to increase sales
Image Santa Cruz Bicycles

Santa Cruz Bicycles

Production Specialist | 09/2014 - 09/2016

o Meeting production goals under strict and important deadlines. o Providing leadership to keep production staff motivated and concentrated on end goals. o Building mechanical knowledge by constructing bikes from scratch, and then leveraging this knowledge to become a more credible Product Specialist at all Field Marketing events. o Developed a more robust understanding of consumer needs through market research to investigate consumer expectations and competitive point of differences, by executing various forms of consumer surveys and field marketing experiences. o Proactively developed marketing strategies based upon consumer research that highlighted the needs of current and potential Santa Cruz consumers. o Assisted the Santa Cruz Bicycles Marketing Department with field marketing projects and creating new promotional proposals based upon consumer awareness and brand positioning.
Image Allterra Solar (Solar Panel Manufacturer)

Allterra Solar (Solar Panel Manufacturer)

Market Researcher | 12/2013 - 05/2014

Worked with Allterra solar to create different promotional strategies for different target audiences. The purpose of our research was to gather and analyze different target audiences for solar power and research potential customers. My team worked independently to create our own agenda, market place evaluation, and strategy to develop a larger and more informed consumer base. Accomplishments included: o Creating a marketing proposal. o Devising customer surveys. o Gathering data through door-to-door canvassing, phone and online surveys, and in-depth panels discussions. o Developing strategies and tactics to generate awareness & trial among the target markets identified. o Formulating and presenting solutions toward creating awareness and consumer loyalty.
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1501 Lincoln Blvd.#1014 Venice, CA. 90291