Jason Gurzi: Sr. Integrated Marketing Manager in Indio, CA

As the Integrated Marketing Manager I manage marketing and sales driven projects across multiple media platforms including TV, radio, digital and other media properties. Communicate with key stakeholders to create sales decks, support the sell-through process, and manage campaign activations. I oversee project execution with strong emphasis on web development and updates as well as app creation and development. Create consumer and industry research to better understand the market as it aligns with our business strategy. Manage post-project elements including performance analysis and recap of all online and offline ad deployment. Manage interal programs for community events while working with key stakeholders to maximize a profitable and engaged season ticket program. Work with Key stakeholders on all programs as needed. Working as needed on internal game day activations while working alongside arena team to help maximizing the viewer experience and sharing this experience.

Online Tasks: Monitor key online marketing metrics to track success and develop new paid and organic strategies. Analyze digital data to draw key recommendations around website optimization. Monthly Reporting of site traffic. Identifying areas of improvement by site by page. Collaborate with marketing team and digital agency to produce blogs and other digital content ie, SEO, Display, Video and Site Content. Maintain digital dashboard of various different accounts (Social, Google, Shopify, Sprout, Mail Chimp, etc.). Research, recommend and coordinate adverting opportunities with digital media outlets. Be a key point of contact for the digital marketing agency.? Ecommerce Strategy: Create and maintain online listings across e-commerce platforms. Assist in managing the entire process including item set-up, content management, order entry, shipping confirmation, and post-sale support. Generate and implement new initiatives to increase online sales and profitability. Optimize customer journeys, conversion-rate optimization, new audience segments, and processes Grow and manage marketing automation platform nurturing the customer along the funnel through email automation, targeted email automation and lead management Identify Key Performance Indicators and track performance and measure success and failures. Manage needs of e-commerce retailers to feature on platforms. Email Marketing Campaign Strategies: Prepare and execute marketing emails to customers. Work with Director of Marketing, SVP’s to compile and optimize internal and external newsletters. Develop strategy and content for trade show pre/post-show email campaigns. Identify Key Performance Indicators and track performance and measure success and failures. Mail Chimp and Other CRM Systems. Social Media Paid and Organic: Establishes goals, strategies, and tactics to grow social network visibility, engagement, followers, and influence Oversees daily operation of social media platforms and profiles, including posting, managing profiles, interacting with followers, and engaging in online groups and communities Identify and develop relationships with online influencers; maintain communications, organize partnerships, and report on success Oversee the strategy and scheduling of paid social media ads by identifying customer segmentation and audiences. Additional Tasks: Coordinate with marketing and sales team to create marketing campaigns Ensure the brand message is consistent Help the marketing team maintain shared digital asset platforms. Graphic Design Work: Create digital assets used for display and email marketing across different platforms and websites. Developing artwork for POP and Product display for big box retailers. Generating all in house collateral for use of the inside sales team as well as our dealer program.

Developing strategies to drive online and website traffic. Monitoring and tracking conversions on Google Adwords & Amazon Marketplace. Development and maintenance of digital campaigns (PPC, Social and E-marketing). Landing Page development and design. Campaign budgets, optimization and analysis.

Developing strategies to drive online and website traffic. Tracking conversions for multiple accounts. Development and maintenance of digital campaigns. Website development and design. Planning and budgetary insight for campaigns, (PPC, SEO & Social) and competetive analysis. Keeping up with new and innovative digital trends to improve success.

Primary responsibility of the marketing efforts to support revenue generation, brand engagement, and sales strategies for the Hard Rock Hotel Palm Springs. Including the implementation and execution of marketing strategies that achieve the goals related to the ideal market mix, brand status, direct sales, advertising, social media, and brand marketing efforts. Driving revenue in all customer segments. Implementation of Brand packages and practices, and the successful execution of special events and promotional programs at the hotel - prepare all marketing communications for all outlets. - creating and managing all collateral assets - maintaining all brand communication guidelines and standards I am responsible for responsible for managing online media (special offers page, advertising, website content, event marketing), email marketing, and print (advertising, collateral, promotions). Maintain reputation management through creative social media and online review site campaigns. (expedia, tripadvisor, yelp and facebook) Executing all social media marketing for the local brand on Facebook, Twitter and Instagram. Generating valuable and meaningful content to be showcased on all platforms using Sprout Social. Lastly, Coordinate and oversee all public relations and promotional activities that support the needs. This can include photo shoots, broadcasts, celebrity interviews and other specific events. Also forge local partnerships and review opportunities for local level promotions and sponsorship's to gain recognition and beneficial status within the community.

Execute tests, collect and analyze data, identify trends and insights in order to achieve. Maximum ROI in paid search campaigns. Track, report, and analyze website analytics and PPC initiatives and campaigns. Manage campaign, expenses, staying on budget, estimating monthly costs and campaigns. Optimize copy and landing pages for search engine marketing. Perform ongoing keyword search, expansion and optimization. Research and implement search engine optimization recommendations.

Support in optimization, and retention efforts for all aspects of digital revenue. Provide managers and sales reps with strategic suggestions to mazimize results for advertisers campaigns. Assist in eliminating churn in all advertising campaigns. Conduct ROI analysis, assist with business and financial modeling in a competetive market. Review on-going performance and key performance indicators on mydesert.com and Yahoo! Markets. Monitoring special sections and prepare materials. Execute trend analysis for future sales of upcoming months for budget.