Jason Sakurai: Advertising Sales Director in Battle Ground, WA
Jason Sakurai
Advertising Sales Director
Battle Ground | United States
Skills
No information
Interests
• music
• adventure travel
• design that works
• good food
Summary
Activity
Projects
No information
Work experience
OutdoorX4
Advertising Sales Director | 04/2019 - Current
Advertising sales and business development for OUTDOORX4, the premier overlanding/adventure travel magazine and website. Adventure travel is the junction of the outdoor, RV, and automotive industries, while observing the tenets of organizations such as Tread Lightly! to protect and enhance recreation access and opportunities by promoting outdoor ethics to heighten good stewardship.
Roadhouse Marketing
Managing Director | 09/1995 - Current
Roadhouse is an advertising, marketing and public relations firm dedicated to the automotive, apparel and entertainment industries.
Clients: ADDCO Performance Sway Bars, Alpine Electronics, Cadillac Grand Prix of Washington, D.C., Calif. Car Cover Co., Chip & Pepper Jeans, Chip & Pepper Wetwear, Chrysler Corp., Clarion Corp. of America, Climax Racing Products, Drive! magazine, DuPont Refinishes, EON (Enthusiast Online Network), Ford Motor Co., General Motors (Chevrolet, GMC, Pontiac & Saturn divisions), Idemitsu, Innovative Motors Inc./The Source Int'l., KNAC 105.5 FM, Lightspeed Racing, Lithium Pros, Mike's Hard Lemonade, Muscle Machines diecasts, Nissan North America, No Fear Action Sports Gear, Original New York Seltzer, Powermaster Motorsports, The Enthusiast Network (and prior to that, Source Interlink, Primedia, eMap, Petersen Publishing, Argus Publishers and McMullen & Yee), Toyota Motor Sales USA (Toyota, Lexus & Scion divisions), Team Dynamics, Vans shoes.
Hypertech
Marketing Director | 07/2014 - 07/2020
Responsibility for and guidance of Hypertech's marketing and media strategy, including print, online, TV/cable, social media and events. Managed Hypertech's marketing budget, and reduced expenditures by 10-15% while at the same time improving efficiency and effectiveness.
Strategic marketing executive experienced in all levels of marketing development, implementation, and company development with specific expertise in:
• High growth marketing strategy development and implementation
• Business relationship management
• Brand planning, development, and management
• Complete Go-To-Market strategy development and implementation
• Analytical management, ROI analysis, market research, and competitive intelligence
• Digital and web growth strategies including SEO, social media, advertising, and e-commerce
Music Awareness Promotions
Director of Account Services | 03/1992 - 10/1995
At Music Awareness Promotions, I created 'flyway' promotions for all the major record labels, independent music promoters, corporate clients and hundreds of radio stations in every musical genre.
Among the artists, events and venues included in these promotions: Lolapalooza, Monsters of Rock, CMA Awards, MTV Video Music Awards, VH-1 Fairways to Heaven, Blockbuster Awards, Grammy Awards, Rock N' Roll Hall of Fame, Universal Amphitheatre, Hollywood Bowl, Greek Theatre, the Palace of Auburn Hills, Fox Theatre, The Black Crowes, Queensryche, Alanis Morissette, Alice In Chains, KISS, Metallica, The Cult, Cheap Trick, Heart, Garth Brooks, the Eagles, The Rolling Stones, U2, Tom Petty and more.
Hachette Filipacchi Media
Western Advertising Manager | 02/1990 - 05/1992
At Hachette Filipacchi's Cycle and Cycle World magazines, I did business development and advertising sales. My success with the company was based on developing new business, allowing me to consistently exceed sales objectives. Over the span of two years with HFM, I was the top salesperson for both magazines, and I sold more ad space than any other manager.
National Hot Rod Association
Director of Sales | 03/1988 - 04/1990
I took TV coverage of the NHRA's Championship Drag Racing series from a money-losing proposition to that of a successful and thriving entertainment property.
In the space of the time I was with the NHRA, I increased revenues from all existing sponsors, and brought in clients such as Universal Pictures Marketing and Carquest Auto Parts, both of whom were new to motorsports marketing (and years ahead of their involvement with NASCAR).
Proof of the success of my efforts was in the premium ESPN put on the series in buying back all our inventory. This was the only reason for my departure from the NHRA, and I still maintain a great working relationship with the organization.
Education history
Arizona State University
Masters in Business Administration
Connections
Companies (0)
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