Jay Barton: Principal in Marysville, OH

Head Agent representing Craft Sportswear. Covering OHIO, MICHIGAN, INDIANA and KENTUCKY

Independent sales representative accountable for managing Ohio territory covering top 13 accounts, with gross sales of $7,800,000; maintaining sales for current clients including Asics America, Moretz, Tandem and Nathan; and collaborating with Head Sales Representative for growing market and amplifying sales and revenue. Primary duties entail targeting and maintaining active client relationships, meeting/exceeding sales goals, identifying new accounts, developing and implementing strategic plans, creating specific sales plans for 3 groups, and traveling across Ohio to ensure efficient implementation of sales plan. Secondary responsibilities require oversight of specific areas including Administration, Finance, Product Launch, Team Management, Budget Allocation, and Performance Measurement & Management. Achievements: As top Sales Representative, successfully maintained top 5 largest accounts (Midwest Sports, DSW, Front Runner, Ronckers Running Spot and Daves Running) and ranked #1 in sales for 5 years. Accomplished dramatic turnaround of territory by growing sales from $160,000 to $7,800,000. Noted as top producer for all accounts handled; consistently surpassed company goals year after year for Asics (largest account), and received several Sales of the Year awards from Moretz, Nathan and Asics. Grew market share for Nathan’s accessory line from 33% to 100% share through effective negotiation with accounts and proposing work plans to stakeholders on how to improve profit margins. Increased jacket sales by 400% by introducing new inventory management program. Reduced number of jackets offered to three styles and increased color varieties. Consistently ranked in top 5% of sales representative with most profitable accounts. Generated high volume of sales through successful business planning, identifying customer needs, increasing customer retention levels and improving profit margins. Lowered set-up cost for Flying Pig Expo selling floor by 80%.