Jeanie Walker: Marketing Director in Portland, OR

Built new pipeline with an immediate 10% lift. Client booked out within the first 48 hours of integrated digital campaign launch. Delivered marketing strategies and executed PPC campaigns, premium content, targeted landing pages, and email campaigns. Increased client lead generation and brand awareness. Researched industry trends, competitor landscape, and digital presence analysis and provided recommendations to clients to bolster their position and offerings in the market. Delivered premium content and elevated positioning that increased qualified traffic by 2x. Created long-term revenue stream using Google and Bing Ads, educational content, targeted landing pages, webcasts, and Mailchimp drip campaigns.

Delivered partner success guide and playbook for future campaign success. Created portal membership plan for channel and sponsor partner engagement. Built website relaunch kit, premium content, and developer RFQ for execution. Developed materials to clarify value proposition through a rebrand process.

(Acquired) Delivered 14% increase in sales contributing to Heartland acquisition. Transitioned traditional model to a subscription model tied to overall 60% revenue increase. Led conflict resolution project which resulted in 70% CSAT increase. United two teams working at cross-purposes and streamlined the customer on-boarding experience, eliminating over 100 redundant steps while shortening the sales cycle. Implemented value-add positioning with channel partners. Worked with product development to deliver ISV SDKs. Managed partner portal for releases, betas, and produced sales enablement materials for direct and VAR sales teams. Created and delivered technical SEO training and social media best practices to 100+ channel partners. Built top-ranking website and developed 50+ testimonial and technical "how-to" videos as part of thought-leadership strategy and SEO domain authority.

(Acquired) Delivered marketing strategy roadmap targeting IS and IT decision makers within the higher education industry. Worked closely with Product Marketing and Development to deliver effective value propositions to targets and managed Salesforce sales and marketing flows. Managed value-add and hardware channel partnerships. Managed MDF programs and executed co-marketing campaigns to help expand footprint in network access control and security space. Delivered sales enablement tools and campaign strategies for sales and engineering teams. Established brand presence in Gartner's Magic Quadrant. Defined marketing roadmap and channel editorial calendar. Created white glove VIP integrated campaigns for niche market. Developed website and managed company's first PPC campaigns. Managed trade shows and speaking opportunities to build brand awareness and credibility.

Consumer and B2B integrated campaigns to support product launches and LOB traction. Cultivated multiple clients and managed national and regional campaigns, channel partner programs, and internal campaigns. Built a roster of global and local technology clients driving B2C and B2B campaigns.