Jeff Mann:

HBI INTERNATIONAL - DIGITAL MARKETING MANAGER Served as the digital strategy and implementation expert for company-wide initiative to revitalize digital marketing capabilities and establish inbound marketing programs for a collection of 20+ global CPG brands. • Implemented multi-channel inbound marketing strategy across brand portfolio by using content marketing, email automation and organic media to produce thousands of qualified leads annually for each sales region. • Developed and maintained digital presence for 28 public-facing web properties using HTML/CSS, UX/UI optimization, SEO best practices, brand management and product copywriting to grow traffic by 30% year-over-year. • Served as project manager for collaborative efforts with multiple agencies on various design projects including leading the website redesign of company’s top selling brand, RAW Rolling Papers. Directed design agency from project kickoff through successful site launch, with the new website achieving a 50% growth in sessions after year-1 (over 2 million) and improved keyword ranking for brand name from outside top-20 to 3.1 average position. • Managed all email marketing efforts including implementation of marketing automation system, campaign creation, list segmentation, performance monitoring and optimization via A/B testing resulting in increased CTR. • Initiated and conducted original in-person experiential marketing efforts to pair with subsequent digital and content-related lead nurturing tactics. RAW ROLLING PAPERS - KEEP IT GREEN PROGRAM DIRECTOR Conceived, executed and managed sustainability-based sponsorship activation, incentivizing event attendees to collect littered smoking waste for recycling. • Formed corporate partnership with recycling innovator TerraCycle while curating relationships with prominent US music festivals, promoters and venues to explore potential locations for sponsorship program. • Successfully activated sponsorship at 8 different live events ranging from 5k-person corporate events to 40k-person music festivals. Continually improved program by modifying key messaging and incentivization strategies amongst varying events and demographics.

Established inbound marketing platform by crafting a multi-channel marketing automation system that leveraged brand positioning and content strategy to create a consistent pipeline of qualified leads for sales team. • Conceptualized and developed multiple automated customer journeys for technology solution-based campaigns, delivering 70k emails to cold prospects with a 9.5% open rate and 17% click-to-open ratio. • Defined lead scoring algorithm parameters and point allocations throughout company-wide CRM, fine-tuning results based on feedback from the Sales Executives and Practice Managers. • Programmed database relationships and automated data synchronization between Salesforce and HubSpot, working closely with the Director of Technology as an integral member of the Internal System & Process Team. • Transformed audience insights and engagement data into customer personas that served as the basis for client segmentation strategy. • Determined digital marketing KPI’s and maintained weekly analytics report.

Provided industry research and analysis during brand formation process, as well as inbound optimization recommendations for early adopters.

Served as main point of contact for clients on 10-15 synchronous projects while directing 3-member creative team, producing over 50 digital and print marketing assets for technology developers and resellers’ marketing campaigns.

Founded fashion store and art gallery in Phoenix Arts District, developing small-business into a thriving retailer with over $100k of sales in just over 2 years. • Responsible for creative direction throughout retail brand creation, in all marketing communications and on e-commerce website. • Crafted 30+ promotional campaigns in support of revolving art shows, seasonal promotions and building an organic social media following. • Managed daily operations and controlled inventory purchasing decisions.