Jeff Owen: in Garden Grove, CA

Supervised marketing team for large, multiple practice ophthalmology group. Handled all branding, promotional and other support materials for both digital and physical collateral. • Maximized a $2.5M budget to achieve marketing/sales goals across multiple markets/teams for a large multi-practice ophthalmology group. • Marketing contributed to 5% revenue growth in 2020 and 26% revenue growth in 2021. • Established brand/marketing guidelines to create stronger consistency for all marketing efforts allowing better asset utilization and enhanced tracking of marketing assets. • Key leader in re-deign and development of company website increasing traffic over 300% over an 18 month period. • Led development, production and implementation of brand updates for all marketing collateral, logos, collateral and brand marketing campaigns. • Collaborated with operations, sales and marketing teams to properly align strategies for individual practices, direct-to-consumer, advertising, digital presence, social media, and event activations. • Managed diverse digital platforms related to patient communications, reputation management, email campaigns, digital asset management, marketing repository portals, and others. • Organic social media following increased over 400% across active key platforms. • Cultivated strong relationships with key vendors supporting marketing and operations efforts.

Responsible for the development, production, delivery and implementation of all retail marketing materials for the global market including fixtures, general branding, product promotion, gift with purchase programs, contests, window graphics and other support materials as needed. Maximized a modest $2.5 million budget to support domestic efforts within both core and national accounts. • Provided retail and event marketing support for 50+ field reps and distributors. • Established management tools to create stronger consistency within retail marketing allowing for better utilization and tracking of company assets. • Led the design, development, production and implementation of new fixture and custom display program for global market. • Created specialized retail contest resulting in a 26% increase in sales during promotion. • Collaborated closely with both sales and marketing teams to properly align strategies in many disciplines including retail, DTC, e-commerce, advertising, social media, public relations and event activations. • Integral part of packaging development to enhance retail presentation including the creation of a better performing hanger system for footwear. • Directly cultivated and managed strong relationships with key vendors supporting multiple facets of the retail material strategy.

Oversaw management and operations for 22 retail locations across a 4 state territory. Responsible for hiring, training and supervising store sales managers and their teams. Created monthly sales forecasts, conducted weekly sales meeting and visited locations daily to ensure maximization of sales opportunities and compliance with all company policies and procedures. • Propelled a worst-to-top 3 turnaround of Southwest District, transforming the company's lowest ranking district to #3 in sales percentage to plan. • Excelled in building strong management and sales teams through personnel evaluation, recruitment and development while correcting issues such as lagging customer service and poor team morale. • Generated a consistently top performing district in “special payment programs" offered to our consumers with an average 30% participation rate.

Responsible for direction of management and operations of 7+ brick and mortar locations and the ecommerce business generating over $7 million sales volume annually. Duties included the development and implementation of all in store marketing programs and store visuals. • Responsible for the turnaround management of under-performing locations to gain 10% sales growth in the first full year under my direction. • Created and implemented new Visual Merchandising Manual to revitalize the sales potential of all stores. • Developed new Shipping and Receiving Policies decreasing overall inventory shrinkage by more than 20%. • Stores awarded 100% Customer Service Rating on last 3 consecutive mall sponsored secret shopper evaluations. • Rewrote all operation policies and procedures, vastly improving operational efficiency and effectiveness of the business.

Accountable for directing daily management of 6 to 16 retail locations encompassing 10 state area. Responsibilities included designing and executing a vigorous travel schedule dedicated to offering hands-on management training and support for all stores within the region. •Responsible for entire region surpassing quarterly performance for six consecutive quarters during 2005-2006. •Appointed the lead supervisor for eight new store openings in 6 different states. •Entire region consistently received 90% or higher in mall sponsored secret shopper evaluations.