Jeff Schneider: Head of Product & Marketing, Gear Business Division in Agoura Hills, CA

Mentor and supervise Gear product teams in development of focused product lines to elevate our global markets for our four brands; CADEX, Giant, Liv and Momentum. Identify critical differences between our Western and Eastern markets to ensure development that results an in effective global result. Oversee product direction, strategies, timelines and development with the product team in the Gear Business Division and create clear marketing strategies and messaging with the Global Marketing team. Execute targeted product strategies and implement effective communication with our global sales companies, retailers and consumers. Create and execute effective campaigns that grow brand recognition for Giant’s global gear and bicycle components business. Nurture close relationships with our sponsored teams and athletes to develop products that target their performance needs. Collaborate key product launches with our Corporate and Global Marketing teams to enhance and strengthen the Gear business.

Developed and implemented communication strategies for Giant’s global product marketing team to support Global Sales Companies (GSC’s). Created consumer marketing and brand campaigns that strengthen the core business for Giant branded gear and ensured product messaging supports key performance objectives set by the executive team. Created and executed effective print and online campaigns that grew brand recognition for Giant’s global gear and bicycle components business. Develop global guidelines for key product messaging while strengthening Giant’s position as the leader in bicycle innovation, technology and manufacturing. Collaborated with global product development teams to ensure focused product lines that met market needs and demands. Strengthened product performance through detailed development and testing programs.

Developed and improved strong relationship with corporate office in Sakai City, Japan; appointed leading member of Shimano’s global marketing team. Managed consumer marketing and branding campaigns, strengthening the core brand and product messages in key areas. Established strong consumer campaign consisting of both print and electronic media focusing on Shimano’s core competencies and legacy as the leading manufacture and innovator of bicycle components. Fostered critical guidelines for developing and focusing key product messages within the company; focused on Shimano’s history as the leading manufacturer in bicycle innovation and technologies. Sports Marketing—collaborated with Global Marketing team to develop sponsorship activation programs maximizing Shimano’s athlete sponsorship program; focusing on increased ROI.

Focused and unified branding in global markets throughout North America, Europe and the Pacific Rim; developed marketing programs, including insightful point-of-purchase systems offering greater flexibility in-store, cost-effective advertising campaign strengthening the brand and product message. Established Easton as the leading brand for technology, materials and manufacturing processes. Implemented creative development of unique, cost-effective product packaging designs, product graphics and advertising development and fostered key relationships into new business opportunities and partnerships.

Researched, developed and implemented global sales distribution network for the new Easton branded product line. Directed the creation and implementation of effective global marketing programs; developed global templates unifying the communication on product technologies and specifications. Launched new product line producing consistent average annual sales growth of 40 percent-plus throughout an 8-year period. Improved profitability using detailed market research and strategic product placement for increased sell-through. All while strengthening and improving Easton’s brand recognition and penetration into critical international markets throughout Europe and the Pacific Rim. Directed implementation of filling out key product categories; strengthening the overall product line and managed and implemented successful distributor, dealer and media seminars and materials educating dealers about Easton’s groundbreaking Carbon Nanotube Technology (CNT).

Engaged to identify aftermarket and OEM opportunities for Panaracer; evaluated market opportunities, repositioned and modernized product line resulting in 35% growth in OEM business and 55% in aftermarket sales and increased market leadership. Repositioning resulting in 45% increased revenue growth and 30% margin growth. Directed development and implementation of international campaign to create brand image positioning, improve awareness and increase market exposure.

Implemented successful global marketing programs with major focus on strengthening brand recognition and new product development. Created strong brand image establishing onZa as the leader in high performance products by incorporating valuable feedback from athlete, industry and grassroots product testing programs resulting in a highly touted performance product line.