Jeff Sermak: Porject Manager in Spokane, WA
Summary
Activity
Projects
No information
Work experience
GSI Outdoors, Inc.
Porject Manager | 08/2019 - Current
· Manage timelines, processes, and procedures to ensure prompt delivery of products to market
· Lead cross-functional teams to develop and implement new product lines across multiple brands
· Advise and communicate with executives on the status of projects and necessary action plans
· Pioneered new project mapping processes to improve product quality, reduce go-to-market time, and minimize waste
· Collaborate with licensor client to ensure all project expectations are met or exceeded
· Coordinate with factory partners in China and India to ensure product samples were manufactured to specifications
· Track and distribute project reports to executives and other team leaders
· Resolved conflicts, minimized scope creep, and improved communication with vendors, client, and internal teams
Eagle Creek
Sales Manager, North America | 01/2017 - 07/2019
· Led 35 sales reps in the United States and Canada to increase sales through strategic and core distribution channels
· Collaborated with senior leadership to develop sales strategies and goals
· Coached and mentored sale representives to exceed the company's sales expectations
· Grew and developed new business opportunities in National Sporting Goods, Run Specialty, and B2B partners
· Oversaw distribution of excess and distressed inventory sales in the United States and Canada
· Conducted and communicated analysis of product trends and product assortments
· Lead presenter and manager of Eagle Creek’s National Sales Meetings
· Managed and coordinated the logistics of trade, consumer shows, and sales meetings with cross-functional teams
· Implemented and developed training content to aid promotions, customer support, and special events
· Negotiated terms of agreements with new business partners
· Launched strategic sales and marketing initiatives with Run Specialty and Influencer retailers to build brand awareness
· Improved the company's prebook model to increase inventory planning accuracy
Eagle Creek
Sales Manager, Special Markets | 02/2016 - 12/2016
• Managed designated key markets and associated representatives across the United States with responsibility for achieving sales goals through strategic business plans and day to day activities
• Advised senior leadership on new strategic business opportunities
• Conducted and communicated analysis of product trends and product assortment for core accounts to all stakeholders to help sales for current and future seasons
• Managed and coordinated logistics of trade, consumer shows and sales meetings with cross-functional teams
• Improved Eagle Creek's store positioning, online assets and collection merchandising to maximize product sell-through
• Implemented and developed training content to aid in annual corporate promotions, provide on-going customer support, and coordinate special events to increase product sell-through
Eagle Creek
Marketing Coordinator | 02/2012 - 02/2016
· Managed editorial agency to develop blog content and strategize new engaging material
· Led social media team to maximize the brand’s marketing campaigns and increase eCommerce revenue
· Strategically planned and implemented an ongoing marketing calendar
· Collaborated and led a cross-functional initiatives to build brand awareness in new markets
· Analyzed social media and blog metrics to plan and execute new engaging content
· Trained customer service representatives and sales associates on the brand's products
· Presented new product lines to retail accounts, sales associates, and editorial press
· Oversaw customer service inquires on Facebook, Twitter and eaglecreek.com
· Merchandised products on the company’s ecCmmerce site for optimum user experience
· Managed the execution of consumer promotions – includes compiling participant lists, developing “how to” instruction manuals, packing and shipping coordination and follow-through
· Collaborated with the Sales and Merchandising teams to execute trade show and sales meeting initiatives
· Established the company’s first influencer program to increase its online presence and drive DTC eCommerce sales
· Administered third party PR agency to execute key marketing stories and initiatives
· Managed sales associate training programs through online tutorials, and live and recorded product demos?
· Liaised with Brand Ambassadors — includes relationship building, contracts, sending product, and coordinating content for the brand
Education history
Gonzaga University
Master of Business Administration | 2018 - 2019
University of Southern California
Bachelors Degree | 2007 - 2011
Connections
Companies (0)
No information