Jeff Sermak: Porject Manager in Spokane, WA

· Led 35 sales reps in the United States and Canada to increase sales through strategic and core distribution channels · Collaborated with senior leadership to develop sales strategies and goals · Coached and mentored sale representives to exceed the company's sales expectations · Grew and developed new business opportunities in National Sporting Goods, Run Specialty, and B2B partners · Oversaw distribution of excess and distressed inventory sales in the United States and Canada · Conducted and communicated analysis of product trends and product assortments · Lead presenter and manager of Eagle Creek’s National Sales Meetings · Managed and coordinated the logistics of trade, consumer shows, and sales meetings with cross-functional teams · Implemented and developed training content to aid promotions, customer support, and special events · Negotiated terms of agreements with new business partners · Launched strategic sales and marketing initiatives with Run Specialty and Influencer retailers to build brand awareness · Improved the company's prebook model to increase inventory planning accuracy

• Managed designated key markets and associated representatives across the United States with responsibility for achieving sales goals through strategic business plans and day to day activities • Advised senior leadership on new strategic business opportunities • Conducted and communicated analysis of product trends and product assortment for core accounts to all stakeholders to help sales for current and future seasons • Managed and coordinated logistics of trade, consumer shows and sales meetings with cross-functional teams • Improved Eagle Creek's store positioning, online assets and collection merchandising to maximize product sell-through • Implemented and developed training content to aid in annual corporate promotions, provide on-going customer support, and coordinate special events to increase product sell-through

· Managed editorial agency to develop blog content and strategize new engaging material · Led social media team to maximize the brand’s marketing campaigns and increase eCommerce revenue · Strategically planned and implemented an ongoing marketing calendar · Collaborated and led a cross-functional initiatives to build brand awareness in new markets · Analyzed social media and blog metrics to plan and execute new engaging content · Trained customer service representatives and sales associates on the brand's products · Presented new product lines to retail accounts, sales associates, and editorial press · Oversaw customer service inquires on Facebook, Twitter and eaglecreek.com · Merchandised products on the company’s ecCmmerce site for optimum user experience · Managed the execution of consumer promotions – includes compiling participant lists, developing “how to” instruction manuals, packing and shipping coordination and follow-through · Collaborated with the Sales and Merchandising teams to execute trade show and sales meeting initiatives · Established the company’s first influencer program to increase its online presence and drive DTC eCommerce sales · Administered third party PR agency to execute key marketing stories and initiatives · Managed sales associate training programs through online tutorials, and live and recorded product demos? · Liaised with Brand Ambassadors — includes relationship building, contracts, sending product, and coordinating content for the brand