Jenna Cohen: in Coral Springs, FL

• Generated and analyzed weekly reports including shipping updates, weekly item sales packets, comparison shopping, and sales projections for upcoming weeks • Administered Turn Reports in RDW computer platform to identify business drivers within the assortment to aid assigned buyer in rack meetings and making future buys • Attended and contributed to weekly market appointments with vendors to discuss buying trends and future purchase orders while keeping in contact and maintaining strong relationships with them • Presented final project to senior management outlining a void in Men's Active assortment with innovative ways to improve the business and satisfy the Ross customer - utilized Trend Analysis reports, financial projections, and product samples to implement this idea into the assortment in order to fill the void in the assortment

• Focused on initial product development, brand establishment, and marketing design in order to design a product that would engage our target customers • Analyzed sales reports and generated reports that compared our product to other competitors in order to determine how aggressive our new product would be in the marketplace • Increased social media following by developing target audiences and creating strategic campaigns for platforms including Instagram, Twitter, Facebook, and WordPress in an effort to advance brand awareness, satisfaction and revenue • Assisted in managing campaigns including brand and marketing design, content and social media presence by curating content, providing feedback, and monitoring overall engagement • Hosted focus groups to capture insights, provide recommendations and brainstorm strategic directions with marketing

• Curated social media content to promote the company and increase sales • Researched what potential customers desired to see on social media and constantly promoted new and discounted products • Formulated content for customers in order to exhibit the products via social media and on the website to make a desirable image for each product while still targeting multiple demographics • Dance Marathon Captain and Line Dance Captain • Director of Homecoming and Director of Senior Pursuits for Delta Gamma Sorority • Volunteer at the Manny Canter Center in New York City • Volunteer for The Crohn's and Colitis Foundation