Jennifer Berninger: in Greensboro, NC

Leverage extensive product, market, and industry knowledge to effectively direct a diversity of strategic, creative, corporate, and digital marketing activities in partnership with business, engineering, and sales teams. Directly accountable for gathering product data including product specifications, qualification data, and product drawings and diagrams to coordinate, develop, and implement technical collateral material for each new product launch. • Build cross-functional relationships and serve as a liaison/partner between marketing, product development, and sales teams to create and integrate dynamic marketing programs that drive awareness and sales/revenue. • Held responsible for initiating updates for both internal and external websites enabling customers, employees, and sales staff to be more effective resulting in positive feedback from corporate executives and end-users. • Maximize the impact of new media marketing and advertising, uphold brand integrity and awareness, maintain knowledge of marketing trends, and create and implement sound strategies that deliver desired results. • Plan and develop tradeshow concepts for the Wireless Products business unit and deliver final materials to the MARCOM department prior to the tradeshow deadline in order to ensure a successful tradeshow experience. • Increase awareness, interest, and sales from new and current customers by planning, scheduling, and creating quality print ads, email campaigns, and new product announcements for new and recently released products. • Contribute to business strategies and operational success by evaluating programs, analyzing feedback, and tracking results to advance the marketing plan, cultivate sales, and support customer retention and loyalty. • Manage key marketing programs, applications, and systems including ensuring SalesForce.com has the most recent marketing documents uploaded so that the sales staff has the most current product materials available.

Maintained full responsibility for demonstrating strong communication, relationship building, and business and marketing skills while managing the creative process for customized marketing applications for various clients. Combined client resources and diverse reporting requirements into a tailored solution for the clients' marketing needs. Created and managed marketing campaigns involving direct mail, catalogs, and client websites/intranet. • Partnered with the art director, photographer, and client to create a furniture catalog that met the needs of the sales staff. Received several positive and complementary comments about the design from the customer. • Created and executed a five month direct mail campaign for a client by incorporating brand awareness through custom messaging resulting in the most successful direct mail campaign in the company's entire history. • Initiated website updates for clients incorporating customer branding and custom messaging that enabled sites to be more interactive for users/customers, increase employee efficiency, and enhance overall productivity. • Exhibited ability to communicate clearly and effectively while using strong coordination and prioritization skills to manage daily workflow. Exercised excellent decision making abilities to help facilitate smooth operations. • Upheld a positive image of the company while actively contributing to service objectives and quality standards by evaluating results, addressing needs, and analyzing and responding to customer and employee feedback. • Demonstrated excellent organizational, time management, and multi-tasking skills with ability to prioritize tasks while using strong interpersonal skills to interact effectively with customers, co-workers, and management.

Held fully accountable for exhibiting initiative, creativity, leadership skills, and excellent corporate marketing and advertising knowledge while formulating and executing marketing projects, programs, and initiatives. Worked collaboratively with in-house teams, national sales staff, freelance writers, and clients to support the development of innovative sales and promotional materials including media kits, promotional sheets, and core presentations. • Enabled transition from a printed media kit booklet to a CD-ROM format by determining content, updating all marketing materials, and designing an interactive media kit leading to a $7,500 reduction in printing costs. • Planned the annual sales meeting by determining the location, planning events and daily activities, purchasing promotional items, planning/scheduling travel, and finalizing the presentation and handouts for the meetings. • Analyzed key performance indicators, activity reports, online analytics, and financial statements to assess progress in the achievement of marketing goals and revised objectives in accordance with current business conditions. • Direct responsibility for developing and maintaining productive relationships and open communication with all partners, vendors, customers, and stakeholders to ensure that sales, marketing, and business goals were met. • Displayed strong collaboration and leadership skills, attention to detail and deadlines, and ability to multi-task and take ownership of projects while working effectively with individuals at all levels of the organization. • Recognized by management for anticipating problems, presenting effective solutions/recommendations, team collaboration and leadership, exceeding goals/expectations, and consistently delivering outstanding results.